subject: Something that you have to always use with SEO [print this page] Something that you have to always use with SEO
You will want targeted traffic whether you're running a site or you're running some other business on the internet. You need to get your site optimized for the search engines if this is your aim. When you have SEO done on your website, you start to get free organic traffic that's not only highly targeted but also converts well. But, if you have never done SEO before, it's important that you read a few mistakes that can really hurt you if you're not careful.
Your aim should be for the search engines to like you, you don't want them to ban your site. That is why it's necessary to understand what you shouldn't do so that you can succeed. You're about to learn about a few mistakes people make with search engines that hurt their chances of getting good traffic to their websites.
Making the website with excess flash is a common SEO blunder made by beginner webmasters. Flash may get you lots of cool points, but your website won't rank any higher because of it. While flash looks neat for those humans reading your site, it's invisible to search engines so your site isn't likely to get crawled.
The search engine bots are more concerned with content and if they don't find it they'll leave. It's the only way to achieve a higher place in the searches. Flash still has its place, but make sure you have enough content so that the search engines will rank you. The search engines will place you higher the more content you have.
The second mistake is ineffective internal linking. Your internal linking structure is one more of the few SEO factors that you completely control. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren't utilizing it. Honestly, you probably won't find another SEO technique that will give you such all around good results. If you want your new pages to get indexed fast then this is the way to go. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Just remember that ethics is something you always want to use with SEO. Nowadays, you find a number of companies who aim at providing SEO services. Most of these companies are ok to work with, but some of the companies use black hat techniques, or techniques that don't work within ethical boundaries. The thing is that you won't even know until your site is banished from the searches. That is why it's necessary only to hire SEO professionals that not only have a reputation, but who will also constantly let you know where their progress lies. The more transparent they are, the better it is.
See, SEO isn't as complicated as it seems, just stick to the basics and you will be doing better than most. Don't forget to keep adding quality content and getting relevant backlinks to point back to the pages for even better ranking. So, now you have it; quality backlinks, internally linking related pages, on-site optimization, and patience.
