subject: Common Dental Marketing Mistakes [print this page] Common Dental Marketing Mistakes Common Dental Marketing Mistakes
So you have a dental website proclaiming your arrival online. Simply having a dental website will do you no good. You need to have an effective dental marketing plan in place to achieve the best results from your website. However, formulating an effective dental marketing plan can be really frustrating. The first is step is to know what traps you could fall into and which may actually derail their dental marketing plans, and how to avoid them.
Dental Marketing: Common Mistakes
In order to have a highly profitable dental practice, you will need to have an effective web marketing strategy. However, you need to make sure you steer clear of the following common dental marketing mistakes.
Dental marketing means putting up a sign on the door. Neither does it end at advertising in the yellow pages or just launching a dental website. Another costly mistake is advertising in newspapers. You need to make your presence felt online via your dental website. What's more, online marketing options are far less expensive. Implement social media marketing through social networks, such as Facebook and Twitter. Put up advisory forums on your website, where potential patients can discuss their problems and access information that interests them.
Once launched, the marketing effort takes care of itself. Dentists sometimes think that just having a newsletter will prove to be an effective marketing strategy. These dental practices spend huge amounts of money on sending out bulk newsletters periodically, which is actually a waste. This is mostly because they tend to have a low intimacy rate. Putting up blogs regarding latest treatment procedures and discussing patients' problems helps to build a healthy relationship with potential patients. Your marketing efforts should be consistent and sustained to reap benefits.
I don't need. Not leveraging the power of SEO is one of the biggest mistakes. According to Kelsey Group, 90 percent of the 239 million American internet users use search engines to find local services. According to reports from Nielsen/WebVisible, 39 percent of those who used search engines for finding local businesses, were looking for medical or dental services. Not optimizing your website according to SEO standards will prove costly, especially when your rivals will be using them. Search Engine Optimization or SEO techniques can help you push up your website's rank on the search engine results pages thus enabling more visitors to view your site and increasing your visibility on the internet.
Being generic is another big mistake. If you want your dental practice to be profitable you need to make sure that you stand apart from the crowd. Focus on what is unique about your practice. Incorporate that uniqueness into your dental website. Build your practice as a brand that makes potential patients pick your services over those of other dentists.
