subject: What Does a Small Business Website Need [print this page] What Does a Small Business Website Need What Does a Small Business Website Need
However, this type of website is only effective when it's properly built. For a website to be beneficial to a small business, it needs the following features:
Gives Visitors What They Want
The website should give visitors the content that they want. Otherwise, they are going to leave.
Basic Information Isn't Hidden
The phone number and address of the business should be in the same visible location on every page of the website.
Tidy Design
Design isn't about bright colors and flashing animations. Instead, it's about packaging the website's content in a way that is attractive and accessible. A well-designed website skips gaudiness, but embraces minimalism.
Accessible Contact Form
Someone who wants to get in touch with a business has a very good chance of becoming a customer. Therefore, a smart small business website will have an easy to use email contact form to ensure the potential of this desire is captured.
Uniform Appearance
The basic appearance of a website shouldn't change from one page to the next. An inconsistent appearance is confusing to visitors, and will result in them leaving.
User Friendly Navigation
A website should make it as easy as possible for users to navigate around the site. A visitor wants to look at something specific, so the website shouldn't make it difficult for them to find what they want.
Accessible Search Box
If a visitor wants to search instead of using a navigation menu, the website should accommodate them by ensuring they have easy access to a search box.
Works on Mobile Devices and Phones
Over four and a half billion people have mobile access to the Internet. With that jaw-dropping figure, there's no need to explain why a website needs to work on mobile devices and phones.
Not Dull
A small business website doesn't need to be dull. Instead of boring "business writing," the website should be filled with content that is actually enjoyable for visitors to read.
Helpful
Visitors have questions, and a quality website will make sure those questions are answered. The top priority of a small business website should always be the needs of its visitors.
If you need a small business website, Banfield Media can build and maintain a great one for you.
