subject: Kids luxury "small" business [print this page] Kids luxury "small" business Kids luxury "small" business
high-end children's wear and children's products market as a very fragrant, the temptation to match for the cheese cake, everyone doing it.
Dior 2011 spring and summer wear series,"My little daughter is a year and a half. From birth to now, this little baby has spent more than 20 million. The cost to Hong Kong for a month to buy her milk, food, toys and clothing, does not include just a good decoration for her nursery, where to play, crawl or fall in any case she, will not hurt. "Li Jun Hong (homonym) is a not a young mother. Her son has been 15 years old, her husband at a Fortune 500 company as senior management in the company of Hong Kong listed companies. Their family of four living in Shenzhen, near the beach luxury urban district, where each duplex apartment facing the sea. About two children, she had some mixed feelings, "eldest son was born, I was state-owned enterprises, and his father is foreign to ordinary employees. At the time, is the unit cost of delivery of health care reimbursement, and I choose to breastfeed, the son of clothing we wear is piecemeal over the clothing, the toys are donated by other colleagues and friends. 15 years, we live in the city has undergone enormous changes in our life is so. "
Li Jun, such as the mother of the red, in China's cities are not uncommon. Infants and young children from the beginning, they worked to buy the best food for children, clothing, toys or school supplies, hoping to keep the kids "lose at the starting line." "Who is a luxury in China's emerging consumer base? Those born in large cities, a good economic environment, infants and adolescents. Their parents may be itself the target consumer of luxury goods group, but they are more willing to spend money on child . "China's Economic Reform, vice president, director of the Institute on Haifu Ka Wang Depei that economic forecasts.
High-end children's wear and children's products market as a very fragrant, the temptation to match for the cheese cake, everyone doing it. One of Britain's most successful designers PaulSmith has just launched his first children's clothing line - PaulSmithJunior. Fendi recently unveiled its high-end children's clothing line mystery. At the same time, DKNY spring and summer of 2011 a new series of children's clothing are also lively and dynamic style ready to go. The Pitti Immagine Bimbo in Florence, Italy Kids show, Gucci has officially released the first children's clothing line.
Kids Luxury Gift has great potential
"Who does not want their children to look more decent, that it beautiful?" Li Jun, Hong said. Her family was close to the meter eighty big guy, at the end of the summer has been a Mont Blanc pen as a school back to school gift.
In fact, many brands and designers from Christian Dior, Burberry to Ralph Lauren, Marc Jacobs, have been designed and manufactured mini fashion for many years. Burberry children's wear which is to develop in a more mature children, a big line, and Philip Lim Kids, Little Marc Jacobs and other designer children's clothing sales are also the leading brand. But in the last two years, the economic downturn in the environment, the rich treasure of their own children do not have the budget cut, which makes more and more big-name fashion children's wear and children's products began eyeing this piece for the "little people" cake.
Paul Smith Junior is expected to officially launch this month the market, in Harrods, Harvey Nichols and other large department stores for sale, priced at between 34-250 pounds, objects, from newborns to 14 year olds. Third-generation descendant of the family Fendi, Fendi is currently Director of Silvia Venturini Fendi accessories also recently unveiled its high-end children's clothing line the mystery, with the famous Italian brand Simonetta SpA cooperation Pitti Immagine Bimbo in Florence, Italy, show children a new series of officially released . In the same exhibition, Gucci released the first official children's clothing line, 1-year-old to 8 years for baby children, complete product range. Design Director FridaGiannini elements of the brand's signature all to spend, and of course Gucci's signature single items - jackets and leather coat drive wagon is simply an adult costume of the abbreviated version. November officially on sale, they may be able to see the paparazzi lens wearing Gucci logo and Gucci boots in Kingston Rossdales Suri Cruises the printed skirt.
Dior 2010 spring and summer wear series
It is reported that, fashion and accessories brand Celine is also brewing a children's clothing line. In addition, children's Hermes Kelly 32CM clothing industry has been hard for many years in the brands and designers, continues with the new "gimmick" to promote their children's clothing lines, such as Ralph Lauren autumn and winter this year, with online interactive children's stories "The Rl Gang" to sell his new children's clothing . Parenting magazine world-famous "Junior" the fashion director Linda McLean said: "I do not think this is a sudden momentum, after all, the market of luxury children's clothing industry in the past 10 years continue to grow. And in children's clothing industry, the potential is very great gift . "This explains why so many luxury brands fought to" meddle "in the children's clothing industry.
Bonpoint former Hermes Lindy 34CM designer and art director Domitille Brion said two years ago, is now far less than the number of children's clothing brand adult clothing brand, but according to demands, there is still much room for development.
The well-known founder of online luxury store BabeswithBabies.com Sophie Devonshire said: "The people want to luxury gift as a child growing trend. They want to show how their special gift sent." Either for personal use or send person, a beautiful brand-name children's clothing is always welcomed and applauded.
