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subject: Best Methods To Generate Good Quality Leads Iv [print this page]


To make your online business a success, try generating good quality leads in a regular basis. When you plan your marketing strategies, always think of your leads.

Your business plan must incorporate tactics that increase sales and produce good leads. If you are fond of creativity and resourcefulness, you may find the following tactics to be helpful to your business.

1. Start with your existing clients. Include their names and contact details on your database, and ensure that they receive notifications on updates and new product or service offer. This is not only a good way of creating good quality leads; it is a good way to establish your reputation as well.

Moreover, by sending them regularly your promotional post cards or e-mail, you are inculcating your name on their mind. If the product or service they bought or availed from you was impressive, there is no reason why they should not continue to have transactions with you if you have the best offer and the right product.

2. Referrals. Your existing clientele can be a good source of referrals, particularly if they have truly benefited from your product or service. You can include your referral system in your marketing materials. You can also make it a part of your networking business.

3. Video marketing. You can leverage the endless benefits and fame of video-sharing sites and generate good quality leads. Record three to five minutes videos about your niche and upload it on sites such as YouTube.

According to some experts, YouTube is the second largest search engine in the world, owned by Google. In uploading your videos on it and other sites of the same nature, it is best to include your website on the screen of the video so people can visit your site.

4. Blog. Blogging is an easy way to have your product information in front of the public eye. However, before you indulge in it, ensure that you made your assignment on what to do and not what to do in blogging.

5. Provide quality web contents. Most internet users are looking for information on almost any given topic. When the search engines led the visitors to your site by using search terms, it means that they are looking for something--it could be products, services or just information.

Whatever it is, it is best if your website is ready with informational articles. If they are impressed with your knowledge, they may even sign up for subscription or become your follower. To continue generating good quality contents and maintain them, you should regularly update them.

6. E-mail marketing. In preparing your e-mail marketing copy, include a human touch. Customize it with their complete name. It makes the copy not machine-generated. Keep your copy interesting. The headlines must be catchy, and the body must sustain the interests or enthusiasm of your readers.

Many internet marketers find the e-mail marketing to be a great strategy to generate sales, and good quality leads. The length of your copy is crucial as well.

Some marketers believe it is best to use short copy if your product belongs to need-to-have category. However if your product is a want-to-have, then a long copy is recommended.

by: Charles Godbout




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