subject: Door To Door Sales Training - Three Critical Things To Know To Succeed In Door To Door Sales [print this page] Door To Door Sales Training - Three Critical Things To Know To Succeed In Door To Door Sales
Many door to door sales people are being trained with twenty year old door to door sales techniques that no longer get the job done. The challenge is that sales trainers at many door to door sales companies tell recruits that these outmoded techniques work and the recruits can't understand why they don't sell more. This article looks at effective door to door sales techniques that work in today's market and how to use them. Door To Door Sales - It's Not About You If the beginning line you use talks about you and not the customer, it will fail. Openings like , "Hi, I am here to tell you about our new line of products" are all about you. Look at it as a customer and you will see that openings that talk about you make the customer want to get rid of you fast. Any opening that does not show the customer a benefit for them in the first few seconds is based on old-style door to door sales training. Take a look at your opening and make sure it has a benefit for the customer.Door To Door Sales Training Has Changed - Don't Sell Too Early Another seriouserror in some door to door sales training is that the sale starts too early. Today, it is much better to earn the trust of the customer by giving them some valuable information before you talk about your offer. This information could be a free check of their roof, a free home security audit or a free report. It could be something you show them on their house that you noticed like gutters that are falling off, bald patches in their lawn. If you start with things like, "big savings" or "special offer", these terms imply a sale and you have started to sell before the customer is interested.Door To Door Sales Training - Always Have A Reason For Being There One effective technique we have developed in our door to door sales training is to always have a reason why you are there. Every month, declare a special event at your company. Then, when you are out knocking, you can say something like, "As part of our celebration of home safety month, we are offering a $120.00 home safety audit at absolutely no charge." Having a reason you are there explains why your are giving something of value on a complimentary basis.Door To Door Sales Training - Never Ask The Big Question Our last strategie in this article is never ask the big question. Never say, "Would you like a free check of your roof?". Always ask, When was the last time you had your roofing professionally tested"? This question can't be answered "No" and allows you to proceed.Be sure you are structuring your presentations from the customers point of view and door to door sales will be much easier for you. You will be leading and not pushing.
