subject: Making a Good Sales Presentation [print this page] Making a Good Sales Presentation Making a Good Sales Presentation
Making sales presentations can be a fun but sometimes intimidating way to communicate to prospective clients and fellow employees. For those who are new to sales presentations, you'll need to start with a basic knowledge of whatever it is you're selling. If you work for a company that rents cars for example, you will need to have some strong knowledge of that industry so that you can feel comfortable making the presentation. A basic knowledge of your business is the basis for any sales presentation.
Research your audience. Think about what they might want from your product, what their needs may be. Think about what you should focus on to really highlight the best of your product. Also think about where your product may fall short of these particular customers' expectations, and know what to stay clear of. You should obviously not lie about your product, but as this is a sales presentation you must give it its best face. Be prepared for troublesome questions about these possible deficiencies in your product, as they will be on your audience's mind when they begin to look for the downside.
Sales presentations take some level of confidence. If you are presenting to a large audience, you might want to take some extra time to use a program like Microsoft PowerPoint - a great presentation tool. Microsoft PowerPoint allows the speaker to put together a slideshow of not only the key points that they will be bringing up in their presentation but also pictures, graphs, maps and any other visual aids that make the presenter's job easier and the audience understand the presentation a little more clearly. Using a tool like PowerPoint will also help make the speaker feel more comfortable and confident because it means they don't need to memorize every element of their presentation.
It's also a good idea to prepare for curveball type questions in any sales presentation. Have a friend or coworker role-play your presentation beforehand and have them ask you questions when it's done so that when those types of questions get asked during the real sales presentation, you're more than prepared to handle it.
Making sales presentations is a great way for businesses to get the word out about products and services as well as answer questions that others have about their business. With a little bit of preparation and some technology, virtually anyone can be successful at it.
