subject: What does it Costs to Print Business Cards? [print this page] What does it Costs to Print Business Cards?
If there one way to ensure that you promote your business in the most effective yet least costly manner, that would be through the business cards. For years, entrepreneurs have been using these cards to tell people that they are open for business. If you are on a tight budget but what to showcase yourself and your business effectively, then you might want to use the business cards.
You may be hesitant to use these cards today, after all, it's the digital age, and everyone is going for modern marketing methods. But you have to remember that despite the popularity of modern techniques, the business card remain to be the most effective tool today. There may be a digital version of these cards, but the paper based cards remain to be the most effective. There are, after all, people who are not internet savvy and would prefer receiving paper cards.
In essence, the business card will shape your identity and affect the way a customer looks at your business. If you cards are printed on thin and cheap card stock, people may think the same of your business, that it is cheap and of low quality. They may also doubt the stability and professionalism of your business.
This doesn't mean though that you have to pay a lot of money just to create effective and attractive your paper cards. What we mean here is you effectively consider the quality and quantity of the cards you create. You also need to consider the different elements that make up your cards such as the paper quality, colors you will use, the font styles, and the size of your card. All these can influence the cost of printing. It's best if you get price quotes from printers to ensure you are getting the best printer that meet your budget. Here are other elements you need to consider:
Consider using business card templates. There are a lot of printing companies today that offer templates you can download for free. You can customize the design of these templates to fit your business. Just make sure that you include all the necessary details in the template.
The quality of the paper stock. As much as possible you need to avoid using low quality paper stock that crumples easily. Rather, choose linen or fiber-stone stock. These have better quality and are more inexpensive.
Pick standard colors. Keep in mind that the colors you use affect the overall look of your card and its cost. So, just be sure to use standard colors and avoid using customized colors as they can drive up the cost. Likewise, limit the colors you use as your card don't necessarily need to be overstuffed with colors.
Don't forget to ask your printer to keep the master copy of your card. This way you don't have to pay for setup cost the next time you order your cards from them.
Limit or stay away from using graphics in your cards. Graphics add to the cost of your cards. If it is not necessary, it's best to avoid putting graphics in your card. Just create a simple design that will deliver your message in the clearest and most straightforward manner.
Research for the right printer. Before you hire a printing company, be sure to research on the options different printers offer. Compare prices, quality of print job, and turnaround time. Determine also if the printers offer discount on large orders. This will surely help you come up with the best printer that fit your business.
