subject: The King of Stylish Sportswear- Puma [print this page] The King of Stylish Sportswear- Puma The King of Stylish Sportswear- Puma
Before forming Puma, Rudolf and his brother Adolf, started the AG Rudolf Dassler Sport company. While the brothers worked together, they had many Olympic athletes wear their shoes. During World War II the brothers began to disagree, finally deciding to split up the Dassler shoe company. Maybe it was sibling rivalry which led Rudolf to form Puma and Adolf to form Adidas.
When it comes to the Olympics every running shoe company wants medalists wearing their shoes. Other pro athletes who have proudly sported the name Puma include Boris Becker and Usain Bolt. To make things even better, in 1952 and 1956 Puma had the privilege of being the official shoe supplier to the American Olympic Committee. Rudolf's biggest coup was Pele, the world renowned soccer star.
Puma's, also known as Cougar's, are great leapers and short sprinters. All in all, the Puma as a logo is a perfect choice for an athletic shoe company that prides itself on outfitting all major athletes of all major sports. The Puma logo doesn't just grace their magnificent running shoes: Puma tennis shoes, Puma clothing, jackets, hats and bags all bear the graceful logo of a leaping Cougara logo that symbolizes competition. While Puma the cats may only come in shades of brown, the new Puma running shoes come in some of the brightest and most coveted colors under the rainbow. Puma's are synonymous with style; they don't hold back when it comes to making sure that you can perform and look good.
Understanding that technology would play a vital role in their company and in their future, Puma used medical research when it to develop their running shoe.Puma was the first company to use vulcanization to join the shoe soles to the uppers. Puma was the first company to put Velcro on athletic shoes. Today they study the world's fastest runners to learn better ways to help you run.
Puma's newest technology, BioRide, works with your foot to make your running experience betterboth more comfortable and more natural. Their running shoes have soles that work with the foot to support the foot's natural movement. You can find Puma's newest technology in their answer to the minimalist running shoe craze, the. BioRide has three integrated parts, Rocker, Flex and Groove, which work together with your feet to create a more natural running rhythm.
In today's modern world Puma understands the need to diversify. Puma has partnered with two of the fastest cars: Ferrari and BMW. In addition to fast cars, Puma running shoes sponsor the world's fastest man- Usain Bolt. High style and high concept have always been Puma trademarks and like a cat with nine lives, Puma's have enough innovation for all of them.
Today, Puma has global recognition. They work with both Formula One and NASCAR and have partnerships with BMW and Ferrari. The record-breaking Usain Bolt is Puma's latest (and some argue the greatest) addition to their celebrity athlete roster.Puma has enjoyed a long, varied history and like a cat lands on its feet, they've always managed to come out on top.
