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subject: Puma Running Shoes: Speed and Style [print this page]


Puma Running Shoes: Speed and Style
Puma Running Shoes: Speed and Style

Before forming Puma, Rudolf and his brother Adolf, started the AG Rudolf Dassler Sport company. The 1928 Amsterdam Olympic Games saw almost 50 percent of the athletes competing in Dassler shoes.The brothers had a falling out and split due to irreconcilable differences. Maybe it was sibling rivalry which led Rudolf to form Puma and Adolf to form Adidas.

When it comes to the Olympics every running shoe company wants medalists wearing their shoes. In 1952 Josy Barthel of Luxembourg won gold wearing Puma's in the Helsinki Summer Olympics. Puma became the official shoe supplier to the American Olympic Committee in 1952 and 1956.Rudolf's biggest coup was Pele, the world renowned soccer (or football) star.

Puma's have exceptional vertical leap and can run as fast as 35 to 45 mph. Is there a better name and logo for an athletic shoe company than the Puma? The Puma logo doesn't just grace their magnificent running shoes: Puma tennis shoes, Puma clothing, jackets, hats and bags all bear the graceful logo of a leaping Cougara logo that symbolizes competition. While Puma the cats may only come in shades of brown, the new Puma running shoes come in some of the brightest and most coveted colors under the rainbow. If you need an athletic shoe with stand-apart style, you need Puma running shoes.

Understanding that technology would play a vital role in their company and in their future, Puma used medical research when it to develop their running shoe. They were also the first company to use vulcanization on their soccer (or football) shoes. Puma was the first to use a groundbreaking new material, Velcro, on their athletic shoes. The world's fastest runner, Usain Bolt, is the model for Puma's newest running shoe technology.

Today, they have the BioRide, the natural running technology that makes the Puma Faas a modern marvel. Don't force your foot to go where it doesn't want to, trust your body to know what's best for you, and trust Puma to make it happen. The is super lightweight and uses cutting edge technology. BioRide has three integrated parts, Rocker, Flex and Groove, which work together with your feet to create a more natural running rhythm.

Today, Puma products are distributed in over 80 countries worldwide. They work with both Formula One and NASCAR and have partnerships with BMW and Ferrari. Is it possible to have a better advertisement for Puma running shoes than the world's fastest man, Usain Bolt choosing to wear them? Puma has enjoyed a long, varied history and like a cat lands on its feet, they've always managed to come out on top.




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