subject: The Evolution Of Cell Phone Advertising [print this page] The Evolution Of Cell Phone Advertising The Evolution Of Cell Phone Advertising
We're constantly bombarded with advertisements all day, every day. We see them on TV, in the morning paper, billboards not only on the freeway, but on-top of our favorite websites. Spam messages in our email inbox are immediately deleted every morning. Our society has gotten to the point where we almost tune them out. Unless, it's something we feel like we need or want to have, we pretty much ignore the rest. But, if you own a business, how do you expect to reach your target customers? You have been paying for the traditional forms of advertising, like TV, print, and radio, for years, but it just doesn't seem to have the same results anymore. Don't you wish you could jump into the hands of your target customers, without bugging them out? Welcome to the world of cell phone advertising.
If you're a business that has gotten on-board with a cell phone advertising campaign, you first need to step back and ask yourself what you want to accomplish. Are you hoping to increase foot traffic to your store or views to your site? Are you trying to sell more of a particular item? Would you want more customers at certain times of day? Cell phone advertising can help you out in all of the above situations. You should focus on offering incentives, rather than your overall business. Busy people need a reason to break out of their normal routines to try something new. If you own a restaurant, a "buy one get one free" offer is a great place to start if you can manage it. People love getting things for free so you're already winning points. Don't scrimp on quality or service and they'll be back, even without an offer.
Though cell phone advertising technology is still fairly new, it is constantly evolving. You should be prepared to adapt your messaging and methods when features change. New tools are always emerging so don't set anything in stone. And as you review your own promotional results, always keep your main objectives in mind while you try to keep up with new technology. In the meantime, don't forget to monitor feedback activity. Customers love to give reviews of restaurants or stores, and they really love giving bad ones. Once you read your first bad review, you're guaranteed to remember it every time a customer sets foot in your door. Step up your game and be consistent, it will pay off in the end!
