subject: Social Media Marketing Services: Key Offerings [print this page] Social Media Marketing Services: Key Offerings
A startling fact reveals that there are almost 2 billion videos streamed every day on YouTube, which is an ideal example of the rampant use of social media marketing tools for showcasing and promoting everything from products and services to ideas. There are blogs, social networking sites and plenty of such other social media tools that provide the ideal interactive forum for organizations to gather customer feedback and position or reposition their brands amidst prospective customers. Facebook and Twitter are particular cases in point with regard to social networking platforms that have been used to great success for social media marketing purposes. There are solutions providers who offer social media marketing services that can help drive increased traffic and ensure optimum visibility of blogs and posts on social networking sites. They also offer solutions pertaining to the generation of interesting and value adding content that can strike the right cord with existing as well as prospective customers. Ideally, a social media solutions provider needs to extend offerings pertaining to assessing social media initiatives and creating special programs, and initiatives that can catapult the marketing drive to newer heights. Social Media Marketing Services: The Icing on the Cake Apart from the basic solutions pertaining to optimizing blogs and helping to create unique content, social media marketing services must provide some additional support quite like the icing on the cake. Some of these include: * Analytical Tools: A project is never complete without analysing and measuring the outcomes. The same is true for a social media marketing initiative. Ideally, if you engage a service provider, he should be able to offer analytical and metric tools for assessing the effectiveness of your web presence. There should be tools to measure the number of leads or confirmed sales the blog has produced, number of fans Facebook or Twitter have led to, and the conversion rate for every social tool that has been used, among others. * Explosive Strategies: Ideally, a social media service should also have some booming strategies in their arsenal, which go beyond blogs and social networks. These should be innovative concepts capable of creating a buzz about your business. These could include campaigns like polls, competitions, scavenger hunts, celebrity endorsements, guest blog posts and similar such unique concepts, which are capable of taking this whole PR exercise to an elevated platform. The ideas should motivate social media users to share their preferences with their friends and other community members.
