subject: The Latest Search Engine Algorithm Update Has Hit A Lot Of Websites [print this page] The Latest Search Engine Algorithm Update Has Hit A Lot Of Websites
One of the most frightful nightmares that a site owner could ever encounter is for his or her website getting slapped by a search engines as a result of an algorithm change or update. Search engines update their algorithms to clean up their search results listings. In other words, this is much needed for the purpose of fighting spam on the internet search results. Now this is certainly advantageous for online searchers because they will get highly valuable results from the search engines every time they do a search for something. However, it is not always in favor of website owners, this is according to the comments of some site owners who are affected by an algorithm update. Therefore, it is very important to know how not to get affected by algorithm updates in a negative way, but instead take advantage of it. How to avoid getting slapped by the search engines when algorithm updates happen?The answer to this is quite simple really. Going back to the purpose why these updates are needed, it is clear that all you need to do as a site owner to be safe is to do everything in a legitimate way. In other words, avoid doing anything that could in any way represent the word "spam" - basically, do things as natural and legitimate as possible.The number one thing you need to put in mind is make your site as highly valuable as possible for people that are searching the internet. Whatever niche or topic your website is all about, it should be particularly valuable to its visitors. The main purpose of your site must be to help people.You can give high value to your website by putting well researched content to it, content that will answer people's questions and give solution to their problems. Most of the websites that get pretty much slapped hard by these algorithm updates are the ones that have rubbish content in them, in other words the content maybe of very poor quality, or maybe most of the site's content has been copied elsewhere. You should also give high consideration as to the quality of links that are pointing at your website and vice versa. Search engines are able to determine if the network of sites linking to yours and those that your site is linking to are of high quality. Being linked to a large network of very poor quality websites could possibly raise a negative signal to the engines.All you got to do really is maintain the value of your website in general and everything will be okay with it each time there's an algorithm update at hand. Keep things as legitimate as possible with your website and you should be just fine.
