subject: Email Marketing - Generate Leads With Newsletters [print this page] Email Marketing - Generate Leads With Newsletters
A well written newsletter with the correct format can produce tons of business for you. First you have to understand the important aspects of a newsletter and how to position your most important information within. I will discuss types of newsletters, types of content, and visual pillars which draw readers' attention.
1. Types of Newsletters
There are many reasons to assemble a newsletter, and different arrangements and formats are more advantageous depending on what your goal is. You may want to send a detailed summary of a larger body of work, or simply a small reminder about an upcoming calendar event. Here are some typical formats:
- Communications to members, like announcement emails
- Catalog emails like promotions and special offers
- Advice and opinion columns for a niche market
- Event calendar notices
- Stories and musings about personal experiences
- Product support articles to assist products and services
- Excerpts and summaries from larger bodies of work
2. Types of Content
There are essentially two types of email newsletters, announcements and promotions. You're either telling or selling, and knowing which you are trying to do will help you choose the correct format. Here a few examples of each:
Promotional Emails
> Limited time offers
> Sales coupons and discounts
> Descriptions and images of products and services
> Testimonials and facts to justify purchases
Announcement Emails
> Press releases
> News Bulletins
> Holiday greetings and annual recognitions
> Official notices and statements
3. Visual Pillars
Arrange your most important content around these elements. People tend to focus on certain aspects of a page more than others, and these pillars are what is going to make or break the effectiveness of your newsletter.
- Headlines
- Images and graphics
- Text links
- Lines and borders
A solid email marketing campaign is a great way to generate leads for any business. The trick is to determine what the goal of sending the email is, choose the content wisely, and focus your logos and main ideas around certain visual pillars. If you can follow these simple guidelines you're sure to attract new customers to your business.
(C) Copyright 2011 Timothy Warren Bailey. Some rights reserved.
