subject: Avoid The Marketing Mistake of Inconsistency In Your Online Business [print this page] Avoid The Marketing Mistake of Inconsistency In Your Online Business
You will discover a number of important elements of online marketing that are not widely talked about, and staying consistent in the course of your marketing is one of them. We do not understand why this theme does not get more awareness because it is certainly deserving of it. If you neglect to take advantage of this simple to know principle, then your work will not produce the kind of returns you desire. Underlying the good reasons to give consideration to this relates to the way humans look at their environment and then respond to it. When our experiences are not what we anticipate, based mostly on prior experience, then it leads to uneasiness and may without conscious thought seem irrational. There's an uncomfortable, ill at ease, feeling related with it, and that is an overall negative effect.
One general feature of online marketing where this effect is highly frequent concerns squeeze pages and a different site. As you know, internet businesses send traffic to a squeeze page simply because they want subscribers. After a prospect opts in, then often they will be shown a site that contains a sales letter. Obviously what is presented after the person subscribes is the marketers decision. This is the standard situation in which consistency is extremely important as we will discuss about next.
What you have to pay attention to in this issue are the distinctions between the squeeze page plus following site, and it is the comparison with the overall design and choice of colors and layout. In case they are drastically different, then that presents inconsistency, discomfort on a greater level and low resultant conversion rates for the sales letter. The obvious answer to this is just make the squeeze page much more like the next site that is seen.
However the above case is applicable to other areas affecting affiliate marketing. We are speaking about the usage of review sites and offering links to different merchant sales letters. It is just not practicable, or ideal really, to make a clone of a vendors site or contend with the case of multiple vendor sites. What is possible, and effective, is to produce a site so it does deliver a smooth transition to the sites you are linking out to. What you should strive to do is avoid a design that is highly unconventional and serves to provide a glaring contrast to any other site. You will need to make an effort to figure out how well colors, structure and overall designs can be relatively inconspicuous hence they refrain from clashes. So the best tactic is to at least try to decrease the contrast as much as practical.
The following critical consideration is all about marketing messages via the written word. We do realize that most businesses are consistent in the way they talk, or write, to their target audiences. Nevertheless you can induce problems in what you market to any audience if it represents an uncommon or significant departure from what they may be used to receiving from you. This does not appear to be as much of a problem as design clashes, in our fairly wide experience. But it does occur, and the significant point is that you are now aware of it and can very easily avoid this conversion killer.
