subject: How to Produce a Good Video for Social Marketing Media, and talking about ROI [print this page] How to Produce a Good Video for Social Marketing Media, and talking about ROI
How to Produce a Good Video for Social Marketing Media
Here are some tips to help you produce your social media video that will engage your audience while demonstrating your expertise.
Shooting:
Use an HD camera
Use a tripod.
Keep the camera at the subject's eye level
Avoid zoom and movement
Audio:
Use an external mic
If using a lavaliere, make sure there is no ruffle when subject moves
Use headphones to monitor the quality of the audio while recording
Turn off heaters, air conditioning, fridges
Adding a soundtrack can enhance the video and add emotion
Lighting:
Use diffused, flattering lighting from multiple directions
Watch out for "hot spots"
Make sure there are no shadows
Clear distracting visuals
Editing:
Use basic editing: cut, fade, dissolve
Cut mistakes, unwanted scenes
Include title bars, they help clarify what each segment of the video is, and gives a more professional look
Use screen transitions
There are many good editing software programs for the beginner on the market today
Add your email address or URL at the end
If you follow these tips, your message to your audience will be delivered in a professional way resulting in longer engagement times and increased conversion rates.
Social Media Marketing ROI
We believe that social media marketing is a must for businesses today and so we created an affordable video blogging service just for that.
Is there a way to determine the ROI for social media marketing? Actually this question does and should apply to any marketing initiative, whether it be traditional or social media.
The interesting thing is that many companies and entrepreneurs embark on marketing and advertising campaigns just because they think it is a good idea or a must do. They may also be following what someone else, who they perceive to be successful, is doing.
Any investment in marketing and advertising should begin with a goal in mind. Do you want more traffic to your site? Do you want to increase sales as a result of your investment? Do you want to create a buzz around a new product or service launch? So first ask yourself the question what do we expect or want to happen from our initiative and how can we measure it?
www.Memoriesfx.com Judy Kolomeir and Steve Godlberg
