subject: Why Marketing and Advertising Consistency Will Produce A Difference In Your Business [print this page] Why Marketing and Advertising Consistency Will Produce A Difference In Your Business
Performing business on the net is filled with many opportunities for mistakes, and inconsistency with your overall approach has to be a significant one. Possibly it is safe to suppose that it is only overlooked by many who write about business. If you forget to take advantage of this simple to understand principle, then your efforts will not produce the kind of results you desire. The explanation for this effect is a feature of human nature and the way we view and feel about what we see. You need to consider about how we act in response when something occurs that is unforeseen in certain circumstances. The end effect is we have a tendency to want to stay clear of seeing it, and that implies leaving your website, blog and business.
One normal feature of online marketing where this effect is highly frequent concerns squeeze pages and an additional site. As you know, internet businesses send traffic to a squeeze page since they want prospects. Depending on personal preference, the marketer may deposit the fresh optin on a web page or other site. What is displayed after the squeeze page is the discretion of the particular marketer. Nevertheless, there is particular risk in this scenario that embodies this concept of being consistent in your marketing that we will clarify.
The overall, usually unknown, feeling experienced by the prospect will be impacted by the style and overall color scheme of the squeeze page and the following site that is looked at. The concept of inconsistency comes into play when the two sites are sufficiently distinct, and the net outcome is to cause the reader to have a sense of discomfort. The obvious solution to this is simply make the squeeze page much more like the next site that is seen.
However the above example is appropriate to other areas involving affiliate marketing. We are talking about the usage of review sites and providing links to different merchant sales letters. It is just not practicable, or ideal really, to make a duplicate of a vendors site or cope with the case of multiple vendor sites. You can select your site colors so they are compatible with your vendor sites, however. The main point is to never induce a huge contrast due to the fact your site is drastically different from anything else. Certainly this does bring a lot of subjectivity into the situation. So the best tactic is to at least try to decrease the contrast as much as practical.
The next critical consideration is all about advertising messages by way of the written word. We seldom see any glaring examples of inconsistently written marketing communications concerning email marketing. But as it concerns email marketing, it looks to generally be much more common for some marketers to deviate in a large manner from what they generally promote in their emails. This happens to some amount, but it is not anything we might call unrestrained or a widespread issue. But it does happen, and the significant point is that you are now conscious of it and can very easily avoid this conversion killer.
