subject: The Marketing Power of Corporate Promotional Compendiums [print this page] The Marketing Power of Corporate Promotional Compendiums
Corporate Promotional Compendiums are powerful promotional products that every company or business should take advantage of using for their marketing campaigns. Whether you're holding an inter-company conference, a trade fair, a demonstration day, or at the expo, these promotional items will be perfect if you want to provide a complete, convenient, and professional package for all your attendees and visitors and even your staff who will need to make notes and jot down significant information or data from the gathering or the event.
Match Your Office Wear
Corporate Promotional Compendiums will not only make perfect promotional products, they will also go perfectly with your corporate clothing. Imagine your sales representatives or marketing executives carrying their very own compendiums customised with your company name or logo while attending inter-company conferences or seminars or trade shows. They will surely exude an air of sophistication not to mention looking elegant and very professional. When other companies notice how positive such a look would be, they would most likely endorse the use of such promo products as well with their corporate wear.
Get the Right Material and Size
Corporate Promotional Compendiums come in various sizes and with different add-ons and compartments inside. There are those that come in A4 size or the A5 size. While other compendiums only have the writing pad and pen inside, other varieties include mobile phone holders, folder clips, business card holders, and additional sleeves for notes and other papers. Other compendiums distributed as promotional products come with a calculator and a customised calendar as well.
Depending on your target market or the client base that you want to distribute your compendiums to, your choice of material for your compendium should vary. Of course, regardless whether you'll opt for the more expensive type or the cheaper variant, quality must never be compromised in making your choice. When you intend to distribute your Corporate Promotional Compendiums to the general market, then you can opt to use the plastic PVC types. For your business's top executives and those holding top managerial positions, choosing those made from quality leather or microfibre will be a wise decision. Remember however that prices may vary from one type to another, as with the case in any promotional material including corporate clothing.
And if you're running your marketing campaign on a special theme, it would help if you would match the customisation of your promotional products with it, such that when you're promoting a "going green" campaign, then using eco-friendly materials for your compendiums will give you additional marketing points to win more audience.
