subject: Avoid This Marketing Mistake that Will Kill Your Conversions [print this page] Avoid This Marketing Mistake that Will Kill Your Conversions
You'll find a number of important elements of online marketing not much discussed, and staying consistent in your marketing campaigns is one of them. I dont' know why this topic does not get much attention because it is no doubt important. If you forget to take advantage of this easy to learn concept, then your efforts will not produce the kind of results you want. For the internet marketing newbie,this will be a quick lesson that will pay off in your marketing endeavors.
It's a good idea to offer an example, so I will start with how to use a simple optin squeeze page. Often a business will drive traffic to their squeeze page to capture contact data. Then the prospect opts in, then generally they are shown on site a page that contains a sales letter.
What you need to consider in this situation is the difference between the squeeze page and the following site, and it is the comparison with the overall style and color choices and layout. Inconsistency comes into play when the two are completely different sites, and the net effect i encourages readers to have a sense of untrust.The solution is to simply create a squeeze page that is similar to the following sites that come after it.
Another situation in question applies to all affiliate marketers and how they use their marketing. Creating a review site has become a very common method, and usually have some links to pages outside of the product. It is not possible to make your review site, or pages like the vendors or all of them if you link to many. What you can do is to create a site so that it provides a smooth transition to the site it is linked to. What you should do is try to avoid a very unique design and function in contrast to the other sites. You can get by just fine if you try to minimize the clash of colors as often as possible.
The same rule is true for all you do in your small business, especially in your written communications and emails marketing. In general, most people are usually set in the way they communicate and talk to people. I have seen many situations where ways to promote products and services appeared out of place and unexpected. It happens to some degree, but is a not a widespread problem. But it happens, and the important point is that you are now more knowledgeable and can avoid this issue which can hurt your overall conversions.
