subject: Offline Marketing For A Web Based Business - What You Should Know [print this page] Offline Marketing For A Web Based Business - What You Should Know
Any kind of business is interested to acquire new customers and make more money, and of course that includes online marketers. The past several years there has been a growing trend with some internet entrepreneurs to look outside the net for traffic.
Offline marketing to drive traffic to online businesses has huge potential and is largely ignored by most people. The numbers of people who largely ignore the web is still pretty massive, and that is why you can get their attention offline.
Promoting your online business through offline means does not represent rocket science. If you want to do something that is not really different, then how about taping a recording and advertising the number so people can call and discover your online business. You will be able to drive highly targeted traffic to your online promotions using this approach. All you need to do is include your URL in to the answering machine with a snappy message asking them to check it out. You need to be very clear with your URL, so maybe mention it a few times.
Obviously email marketing is still going strong after all these years. Every day our inboxes are sometimes full with email from people we know as well as spam. Have you ever thought about relying on the post office for promoting offline? We ask you to think about how snail mail could be integrated into your online business. Perhaps one of the best ways to use snail mail is for turning offline people into an online lead.
It is difficult to tell you what to do because we do not know your business. There are definite ways to incorporate snail mail into your business, and so just examine the possibilities with it.
You can hire sales people to do offline marketing for your web business. If you want, then you simply structure the commission base to pay only when a sale is made. Hiring sales people on a commission basis isn't really difficult, but if you're looking out to just get leads, you can pay them per lead. Whatever route you choose to go with, as long as you have a bit of investment ready with you, this is an excellent method to market your online business and take it to the next level with the help of offline marketing.
We do think that not every online business can use offline methods, however that is something only you can figure out. Do not get too hung up on how quickly this or that can happen because it is not the right mindset. If you need to educate people about your online business, then try to figure out a way to automate that part. People are already web savvy these days, but if you put in extra effort, they will visit your site and take the action that you want them to take.
