subject: Social Marketing Secrets - Discover the Power of Your "Tweet-Imonials" From Twitter [print this page] Social Marketing Secrets - Discover the Power of Your "Tweet-Imonials" From Twitter
Social Media and Social Marketing really is a new frontier on the Internet. There are so many ways you can use the major sites like Facebook, YouTube, EzineArticles, your blog, and Twitter. You are only limited to your imagination and creativity.
I continue to get a kick out of the people who say that Social Marketing is just a waste of time on the Internet. Didn't someone once say that they could only see the need for a handful of desktop computers? We all know how that one turned out, right?
The power of the testimonial
If you want to sell a product or service, we all know that you have just got to have testimonials, right? Testimonials elicit the power of social proof. In other words, You could say your product is great, and some might believe that to be true. But many would remain skeptical, thinking that of course it is easy to say your product is great.
But when other people say your product or service is great, those statements become much more believable. Social proof is one of the most powerful forces in advertising. Why else would they put other people in ads? Especially famous people who have nothing at all to do with the product. This is the power of social proof.
Social Proof Meets Social Marketing
Now let's take a closer look at the combination of social proof and social marketing on Twitter. There are two easy ways to find out what people are saying about you and your products and services on Twitter:
1) On the right hand side of your Twitter profile page you will see a set of navigation choices, They start with "home" and are followed by "@YourName" When you click on "@YourName" you will see all the tweets that included "@YourName" in them
2) Also on the right hand side is a search box. You can type in your name there and see all the times your name is mentioned without the "@" symbol.
How to Capture Your "Tweet-imonials"
When you see someone tweeting a positive comment about you and your products and services, there is an easy way to "capture" what is being said. Next to each tweet, on the right hand side, is a little button shaped like a star. When you want to save a tweet-imonial just click on that button and that tweet goes into your favorites tab in the navigation on the right hand side of your Twitter page.
How to Leverage Your "Tweet-imonials"
There are at least to great ways to leverage and get the most out of your tweet-imonials:
1) When you collect tweet-imonials by "starring" them, they will all show up in your Favorites link on your Twitter page. So when someone comes to your page and clicks on Favorites they will see all the good things said about your products and services.
2) Copy and paste the tweet-imonials onto sales pages and other pages in your website or blog. For this I would recommend getting permission from the person that said it.
Now you are leveraging your social marketing to create social proof which creates more profits for you.
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