subject: 10 reasons to use e-mail marketing [print this page] 10 reasons to use e-mail marketing 10 reasons to use e-mail marketing
Whether to present your services, offer a promotion, customer loyalty, marketing by e-mail is one of the most effective methods to attract the attention of your target. E-mail Marketing gives you an instant touch with your customers and greater freedom in organizing campaigns among your visitors and customers.
The e-mail marketing helps develop your business by providing the following benefits:
1. It's cheap
The e-mail marketing is not only much cheaper than advertising through the media, but it is also the most profitable thanks to the cheap acquisition of new customers and the ability to retain existing customers. The only expenses you will bear with e-mail marketing are related to the service provider of e-mail marketing software or e-mail marketing if you decide to send your own campaigns e-mailing.
2. It's fast
After opening the email, your recipients can take immediate action without losing much time. Words that take the "call to action" offer a specific task to your audience, such as: visit, call, download, play, forward. All these possibilities allow for better conversion rates.
3. It has a global coverage
Thanks to e-mail marketing; you can send promotional messages to your audience around the world and is a great advantage over advertising via the media.
Whether to present your services, offer a promotion, customer loyalty, marketing by e-mail is one of the most effective methods to attract the attention of your target. E-mail marketing gives you an instant touch with your customers and greater freedom in organizing campaigns among your visitors and customers.
4. It can target the audience
You can make your emailing campaigns more effective by targeting potential prospects, willing to make a purchase decision. More targeted your audience is, the more you get better results having conducted a campaign of e-mailing.
5. It strengthens the relationship with the customer
If you send out periodic e-mails, people who are interested in your products and / or services but who do not need right now, will remember you when necessary. Build a loyal relationship with customers is essential to neglect the additional expenditure.
6. It allows for customization.
Once done correctly, personalization can be a great way to deepen your relationship with the client. The software e-mail marketing can automatically insert the recipient's name in the "Name".
7. It supports segmentation
You can ensure that your message has been received by those who are most likely to be interested in your offer, thanks to the segmentation of your list of e-mails using criteria such as age, sex, region etc..
8. Trackable Results
With e-mail marketing, you can ''tracker'' what happened after the mailing of the campaign: the ESPs provide you with data about the recipients who opened your e-mail, which forwarded them to other correspondents, what links they clicked and which of them have unsubscribed. This data can help you refine your approach and your business.
9. Forward
Via e-mail marketing your audience can be expanded with the option to follow. If you use a link to forward your e-mail, you can know who forwarded the e-mail to other correspondents.
10. Cross-selling and up-selling
You can inform your customers about other products that might be useful for them.
