subject: Web Design Fundamentals for a Start-Up Business [print this page] Web Design Fundamentals for a Start-Up Business
Establishing an online presence, especially for a start-up business in the modern day commercial world could spell success or failure for the small start-up business, reason enough to ensure your website is a true reflection of what you want to pass across not only to your existing clients but also your new targets. There are several strategies that you need to exploit when designing a website. These strategies are many, but the most basic ones and arguably the most important of them all are five that help ensure you create a successful and fruitful brand identity for your start-up business. This way, you will be sure you are at an advantaged position to achieve your business targets.
The first fundamental is to ensure the website has well written grammatically correct, informative content. The content should be informative enough to help enlighten your website visitors on what you are offering. While it is a truism, content remains king, not only for Search Engine Optimization purposes, but also to ensure your website visitors remain immersed and engrossed on your site. As mentioned, misspellings and grammatical errors should be avoided, and plagiarism should also be avoided. Avoid copy pasting content from websites of your competitors; instead, describe your products and services in your own original words because most probably, your website visitors already have an idea where the content originates from. This can paint a bad picture of your business.
The second fundamental is to ensure the design of your website inspires trust. Rest assured that your website visitors could be discerning and very selective at first when it comes to buying from you, and may take several visits to your site before they finally decide to purchase from you. As such, when designing your website, you should have a section where the visitors leave their contact information so you can contact them when you have new services or/and products. Note that they are leaving their details out of their own free will, and you shouldn't take that opportunity to spam their mail boxes.
The third fundamental is credibility - you need to create some sense of trustworthiness and reliability in your clients, which you do by ensuring your contact details are clearly indicated where customers can see. You should also include your physical location and even photos about you and your business, and even the staff if possible. It is important to keep in mind that your potential clients would want to know they are doing business with an organization that doesn't just exist online but also offline.
The fourth fundamental is accessibility and user-friendliness. Most probably, the visitors to your website are in a rush and will not want to take much of their time searching in your website to locate what they are looking for. It is therefore necessary to create a good and informative landing page where all important and enticing information will be found by your potential clients.
Last but not least, the design of your website should be attractive and comfortable to the eye. While this statement could have varying viewpoints, always ensure that the overall design of your website is pleasant and comfortable to the average eyes.
