subject: Exactly why Marketing and Advertising Consistency Can Produce An improvement In Your Online business [print this page] Exactly why Marketing and Advertising Consistency Can Produce An improvement In Your Online business
The principle and awareness of being constant in your marketing and advertising is not something you see discussed much on the net. We do not understand why this topic does not get more interest because it is undoubtedly deserving of it. One thing is certain, if you typically are not consistent with the strategy you carry out your marketing, then your business will be affected for it. The rationale for this effect is a characteristic of human nature and the way we see and feel about what we see. Humans have a peculiar way of reacting to the unfamiliar and things that occur that are out of place in a way. There is an uneasy, ill at ease, feeling associated with it, and that is an all round negative response.
One normal aspect of online marketing where this effect is highly frequent concerns squeeze pages and an additional site. As you understand, online businesses send traffic to a squeeze page since they want prospects. One common experience is to be sent to a site after entering our contact information. Obviously what is presented after the person subscribes is the promoters choice. The strategy and practice of consistency will come into play here in a rather significant manner.
The characteristics here concern the format, design components and colors of the squeeze page and the site that appears after that in the browser. In case they are significantly different, then that represents inconsistency, discomfort on a deeper level and low resultant conversion rates for the sales letter. As you may already thought, if you design the squeeze page so it is more congruent with the second site, then that uneasy feeling will not occur.
Another relevant situation concerns all the affiliate marketers and the way they use their marketing. We are referring to the use of review sites and giving links to different merchant sales letters. Needless to say you cannot accommodate all the different vendor sales page designs. You can select your site colors so they are suitable with your vendor sites, however. It is easy to prevent an uncomfortable problem between designs and colors, and you can have something which is somewhat neutral looking. Of course this does bring a lot of subjectivity into the equation. Generally an effective approach is to be mindful of this and minimize irritating contrasts.
This very same process applies to all you do in your small business particularly in your written communications and marketing messages. We do understand that most businesses are consistent in the way they talk, or write, to their target audiences. Alternatively, we have seen a number of circumstances in which products and services were promoted that seemed way out of place and unexpected. In our experience, this is not a massive issue we see in email campaigns. But still, we do see it at least a couple of times a week, and so that only means there is a lack of awareness of the need to possess consistency in all of our marketing funnels.
For more additional information please visit the "Why Marketing and Advertising Consistency Can Make A Difference In Your Online business" page or visit Building Thrills for What You Make
