You want to move your shop to Main Street not literally, but by upping the visibility and authority status of all your sites. To do this, you may need to step out of the security of old, familiar habits not to mention adding a few new tricks (the web isn't quite the same place it was, even a year ago.) It's much easier to funnel paying customers through your door from Main Street, rather than trying to get them to leave their journey to take a time-losing detour to an obscure, unappealing place that's totally out of their way. Untangling your "Traffic Roundabout" Gridlock In Britain, they have a peculiar phenomenon called "roundabouts": Traffic circles, where people have to merge in and leave the flow again in an orderly manner at the correct exit. (Sounds like a sales funnel, doesn't it?) If you don't know how to do it, how to get the flow right, things can get pretty snarled - but if you do, it's a piece of cake. Traffic flows smoothly. Customers easily reach and park outside your shop. They're able to go inside, buy what they want, and quickly leave a pleasing experience for both of you. In order to learn how to simulate this flow online, the first thing we need to do is get an overview of all that traffic, so we understand how it moves.
Let's zoom up in our traffic helicopter, and look down to identify the different vehicles.. * Subscribers * Freebie seekers * SEO Traffic * Affiliate Traffic * Customers * "Regulars" One of the things you're going to be noticing from our "eye in the sky" view: There are 6 classes of vehicles heading to your shop, that's true but only 3 types of traffic: * Type A traffic is crucial to your business success because it conveys people directly to your door. Think of Type B as a fleet of taxi drivers, each of whom recommends you to fares they think are likely to buy from you. They drop their fares off right at your doorstep, without ever coming in themselves (after a first, initial visit to check you out and make sure you'll please their clients who will give them big tips!) * Type B ends up hurrying directly into your shop and purchasing. They know what they want and that you're likely to have it. * Type C are window shoppers They reach your shop, but spend all their time browsing, stepping inside only because they were lured by your "free samples" or window displays. They hover about, and come back again and again until one day the finally buy or they look around, decide you don't have anything they want; and leave. Now we've got a clear handle on how it all works, let's shift our focus to effective methods of handling and expanding all that complicated traffic. Without ever losing sight of our big goal. Namely, to explode your sales, and solidify and prosper your business! Your Visitors If you've been in business a while, how will you dramatically increase the number of visitors? And if you're brand new and need to grow a list, how can you get them to visit you at all? In Section II, I'm planning to show you some truly little known SEO tips (at least, I'm judging they're little-known, by what I haven't see, in the countless dozens of other Traffic generation reports I've read).
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My SEO tips should help with organic traffic. We'll deal with painlessly and quickly SEO- optimizing your static site HTML and your blogs. (Don't worry, I've pared it down to just 5 easy-to-implement tips with instructions.) But one other absolute essential, before we deal with the "people" end of the equation, is to spruce up your site and blog content and design. Again, we're not talking about any major overhauls here (unless your site is so ugly, it makes even the cat throw up.) Here are vital content and design components you have to set in play Make sure your sites and blogs speak directly to your visitors. A trick I'm sure you've heard before when you write, imagine a particular person from your niche and "talk" to them, just as you would if you were sending a friend an email with one major difference: Cut the personal stuff about you down to just enough to let them see who you are. And then talk only of what you think would interest them particularly. Make sure your sites are visually easy to read, too remembering, of course, that people who surf the internet don't "read" they "skim", looking for the information they need to catch their eyes. Many of them are on a mission, and if you don't engage them straight away, or catch their attention they're gone. (That's called losing traffic by the truckload!) Help them scan by using: * Headlines and subheads that intrigue and promise * Bullet points like this one * Lots of "white space", so their eyes aren't getting tired out by a page jam-packed with text with no "hook" they can latch onto. But the most important 2 traffic generating items you need on every page of your sites or blogs: * A "call to action" concluding the post or article * A contact form or opt-in form in your blog sidebar, or on every page There are a few vital content strategies and methods that will powerfully boost your traffic Article Marketing with RSS Almost every internet marketer about the importance of article marketing in creating backlinks, exposure and boosting page rank. But there is one added dimension many people overlook Web 2.0 sites. Web 2.0's interactive capabilities capabilities make it the most powerful means of creating a network of backlinks almost instantly there is particularly when you use it with article marketing. Don't just submit your articles to directories: Create and test the response from sites like Hubpages, Yahoo Answers and Squidoo too. (They allow you to add keyword tags.)One of the best and cost effective service that does all this for you in getting your business website backlinked professionally is XRUMER, i used it for my hip hop beats website and my site is now gravitating between page 1 and 3 of the search term "hip hop beats", where i get massive traffic to my website.Just type in the keyword 'hip hop beats" into google and you will see my site http://www.hiphopbeats5dollars.com, show up in the first 3 pages out of millions of results.
Guidelines have changed on both sites over the last year, but you can still drive traffic to your blogs or promotional pages, if you are careful to follow their guidelines. When you're writing any article for blogs or directories - pay particular attention to your first paragraph. Your first paragraph or its first few lines are what normally appears as your feed summary in Web 2.0 article directories like Zimbio. Create a punchy, irresistibly curiosity-rousing intro sentence or two so that people will click on your blog link to keep reading. (You don't have time for a "slow warm up" in your intro.) (You probably already know your headline should contain your primary keyword and make people want "more" be mysterious, but not obscure.) Use short sentences with "action" verbs. Use the word "You" and talk directly to your reader. Invest in posting articles on sites that have RSS feeds, so that you are automatically syndicating your content. What this does is create instant back links, because when the RSS feed for that sites updates, all the other sites using that RSS feed automatically update too. Think of RSS as rocket fuel, compared to ordinary gas. It goes without saying that you should burn an RSS feed for all your blog sites, too. In fact, until you've created that RSS feed and made sure there's a button on your blog, your blog is not complete. And Speaking of Blogs Here's another powerful way to explode traffic through your blog: Make sure you "ping" and get the most out of those pings, when you do. Here's how: 1. Log into your WordPress administrator's panel, and go down to "Settings" on the left hand side. Select "Writing" from the drop down menu. 2. Slide down the page till you see a text-area box under "Update Sites". Copy past the following URLS into the box, if you don't already have a list of ping sites: http://api.moreover.com/RPC2 http://bblog.com/ping.php http://blogsearch.google.com/ping/RPC2 http://ping.weblogalot.com/rpc.php http://ping.feedburner.com http://ping.syndic8.com/xmlrpc.php http://ping.bloggers.jp/rpc/ http://rpc.weblogs.com/RPC2 http://topicexchange.com/RPC2 http://www.blogpeople.net/servlet/weblogUpdates http://xping.pubsub.com/ping That's all there is to it! But Wait, There's More Sign up with Feedbite, a service that allow you to create public pages as well as embed feeds on your sites (or any other site), using PHP or JavaScript includes generated by Feedbite (go with PHP, if you have a choice.) What this does is allow you the option of having private feeds, as well as public. Zimbio automatically pings your blog and publishes your articles to related Wikizines.
You can submit either your Feedburner feed URL or your website URL.) You can add pictures to your articles you can even create your own Wikizine, basing it on a powerful keyword. As with Squidoo, however, be sure to visit other Wikizines and articles on Zimbio, and comment or vote. Being Web 2.0, it's an interactive community; and in this way is a little more labor-intensive than traditional submit-your- article-and-forget sites but the "love" you'll get from Web 2.0 based directories in return (compared to traditional static ones) is like article marketing on turbo thrusters! TIP: Zimbio is particularly suited for press release-style formatting. How Not To Let Forums and Blog Commenting Suck Your Time Yes, forum and blog commenting are still effective but you have to change the way you think about them. When you're posting on forums, you need to focus only on your ideal customer. Forget the fascinating post on shipping (something you do with your physical product site), if your target market are all bloggers who never ship anything. You need to be where they're all congregating and if you're really strapped for time, Twitter is your best bet. You can point qualified readers directly to your posts and products (using bi.tly to shorten your links), to answer their questions. And when the maximum post size allowed is a 140 character line, you're not going to be spending half an hour crafting a custom reply. (It's also a great source of questions from your target niche!) When it comes to forums, you'll find you still need to at least monitor the best forums for your niche. Pick at least 2 forums, and get into the habit of giving one highly valuable answer to a question per day (alternating your 2 forums.) If you do the same thing on blogs with a high "authority site" status for example, Lynn Terry's Clicknewz or Darren Rowse's Problogger (as long as their content and focus is aligned with yours), you'll create powerful connections there too. (Both these blogs allow you to post your site URL, and if readers like your answer, they'll usually visit your site, to see what else you have to say.) Product Reviews If you're an affiliate marketer, you'll already know that reviewing a product is a solid tactic to attract leads. But what do you do, if you're selling your own products? Use case studies instead, to play up your product's benefits to your customer. Or have a guest poster review your product. Use squeeze pages with strong calls to action and make sure there are no other links on that page, besides your actual sign-up form.
Once you've got your content presented as powerfully as you, it's time to start going out to the street corners and inviting people to the wedding. The best way to start inviting visitors, if you're building a list from scratch, is with either: 1. A limited-time Special Offer on your favorite forum (check the rules to make sure this is okay. Many forums have Special Offer sections.) 2. An enticing "Freebie" to get them to sign up to your list Both methods have an advantage. With a Special Offer, immediate sales is one pay-off but that shouldn't be anywhere near the forefront of your mind. You'll use this Special Offer to test and tweak your product if necessary, based on the feedback you get. (And don't forget to ask for feedback!) Far more vital to your traffic generation testimonials to include in your "big" launch; and subscribers who have been pre-qualified by their eagerness for your freebie, with the sign-up option. Your Special Offer can be free for your list but many people swear by charging a minimum fee for it - $1.00 or $2.00. (It's a psychological truth that people attach more value to something they have paid for.) One other little-mentioned advantage of starting with a highly targeted, limited-time Special Offer lies in the fact that you will now have a list (even if it's not the largest one on the planet. Without a list, you are far less likely to attract quality affiliates. With a Freebie, you need to actively promote it on more than just your favorite forum (the one that housed your exclusive Special Offer.) Social networking across as many platforms as you frequent is a must for creating that most powerful asset of all word of mouth buzz. "When in Doubt Ask" But that's not even the beginning. You need to ask your market what it needs, before you ever touch the keyboard to start your product creation. Don't make the fatal mistake of thinking that, because you think an idea is awesome, your fellow forum or niche members will, too. Yes. They may very well agree that it's the next best thing to sliced bread But will they pay for it? (Even with a Freebie, it has to logically lead to your next product or upsell which they will have to shell out for.) Don't forget to use Surveys and Polls to capture reader attention and invite that valuable feedback. (Survey Monkey is a very easy-to-use free survey building site and there's a great Pro option too.) Post about your survey on your niche's best forums (but only if you're already a member there!) Blog about it, ask your fellow forum members to pass it on. Tweet it. Ask others to re-tweet it. Talk about it on Facebook. Be active in making sure you ask others to promote it.
