subject: How to use web Google analytics to improve your web marketing? [print this page] How to use web Google analytics to improve your web marketing?
Competent statistics services such as Google Analytics (GA) or Web CEO's HitLens real-time visitor analytics offer the most useful information about visitors' steps across your website. With such knowledge you can get the most honest answers to the vital questions concerning the efficiency of your web-based business.
1) Where do my visitors come from?
Reports from the 'Referrers' group in HitLens or 'Traffic Sources' in Google Analytics will tell you what sources bring more visitors to your site search engines, bookmarks, linking pages, or paid advertising so you can promptly correct your marketing and advertising strategy.
2) Who are my visitors?
New, motivated, returning all your visitors are potential customers. Compare the numbers from these reports to know how many people your website attracts and to measure their interest.
A large number of new visitors may show the result of well-targeted advertising, however your success lies in garnering a fair amount of returning visitors who are more likely to order your product . Motivated visitors are those who look through many pages within one visit this category of visitors are most interested in your services or goods .
3) When are my visitors most active?
If you run paid advertising campaigns, you can adjust your campaigns' time wherever possible so that your newsletters or other ad types reach your targeted visitors in the right time.
4) What are visitors doing on my website? How soon do they find what they look for?
The amount of time that people spend on your website is an indicator of the site's attractiveness or uselessness. If this number is too small, you should think about how to keep visitors' interest and have them stay longer on your website.
If you offer files for download, track these downloads using the special tracking code inserted to the download link.
Look through the navigation reports . The exit pages (last page viewed) require most attention, because they make people leave. If you don't expect people to simply leave from a page, but they do it often examine the page carefully to see what prevents visitors from moving to your targeted action.
The single pages (the only ones visited) are the saddest cases the visitor didn't even look through a few pages of your site and left at once ('Single pages' , 'Bounce rate' ). The reasons for this behavior can be different: you get quite untargeted traffic, so people are uninterested, visitors are interested in the subject, but the first page visited hasn't met their expectations, there are technical problems on the page, and others. Make sure all your pages offer comfortable navigation to all segments and topics of the site, and they are optimized for proper keywords to be relevant.
Popular and unpopular pages show your visitors' interests. Unpopular pages may contain a lack of information, so consider adding more valuable content there.
If your site has many similar pages, combine them into content groups this way you will get reasonable statistics for a site's sections in order to define which of them are most interesting for your visitors
5) And the main question: is my business profitable?
Everyone who invests her time and money in link building, PPC and paid advertising wants to find out which ad positions are worth investing in and which are not.
The ROI (return on investment) number is the key indicator to evaluate the efficiency of your promotion efforts. The ROI is calculated as the net profit to costs ratio. Analysis of this information can help you see if you use your budget efficiently to generate profit so you can adjust your marketing budget accordingly
