subject: Mobile Application Development on the Rise [print this page] Mobile Application Development on the Rise
An old wise man once said, mobile application development is the future. Well, actually, he wasn't old, and you could argue that he was wise. I'm talking about a young kid who made millions just by developing a simple App. This caught the attention of large companies and cooperations who caught on to the idea, that their company can profit of mobile applications. Why? Well through mobile devices, you have axis to over a billion people worldwide. Seams like a good enough reason. Right?
The mobile application industry is rising over 30% every year. It is estimated that the downloads of applications will increase to almost 50 billion by 2012, rising form 7 billion in 2009.
What do these astronomical numbers mean? Simple, mobile application development and advertising is the future!
Not only for recreational purposes, such as games, and fun gadgets, but also for businesses. I realize this is a bold statement, but just think about it, nearly 90% of the population in the United States and P of the population worldwide owns a mobile device, everyone from 1st graders to grandpa.
Large and small businesses alike, spend extreme amounts of money on marketing and advertising. From internet ads, banners, newspapers, magazines, and even pedicabs. Everyone is also always trying to lead the market in innovative and effective marketing strategies in order to get a step ahead.
Well, this is fine and dandy in theory, and yes, you may see an ad on a bus or magazine, which compels you to buy something. But imagine being able to apply these same funds to direct advertising to your exact customer base straight to their mobile devices. Seems like a no brainer right? You eliminate the gamble of hoping your perspective client will be looking at the right place at the right time.
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