subject: List Building Manual [print this page] List Building Manual List Building Manual
New website owners frequently struggle with the new language of operating a site. Included in a long list of phrases and words is something called "list building." This is an action-oriented part of your website. It gets the message out there to the people and it shows you the people you're writing to. As your list grows, so does your online presence. Consider list building another word for earning business contacts, or people that are interested in what you have to sell or say. When you begin this list of important contacts, you are constructing a connection with your visitors that isn't possible any other way.List building isn't a simple matter. There isn't only one list to build. Website owners can build a list of email subscribers to the site. They can build a list of forum members or social networking members that express interest in their website. They can also build a list of people that write in to ask questions, for further reference. There are dozens of list building techniques and no negative side effect of building them. As long as you keep all lists private and respect the code of privacy, you'll soon find yourself with a loyal group of visitors.List building isn't just for staring at though. It's an accomplishment in a world where few people want to share information with a new website, but it isn't the end of the building process. To use the list, you have to look at the list of contacts that agreed to be contacted. Leave everything else out for the moment. When you have opt-in subscribers to your products and ideas, you have an audience that actually wants to listen to your pitch. Few site owners are lucky to compile this kind of list. To earn opt-in subscribers to add to your list, you have to provide those people with useful information that impresses them each time and keeps them coming back for more.Keep a thorough list of all contacts and use that list to build your website every day. Every person that expresses interest in what you have to offer is called a "lead." That lead can be converted into someone that buys your product or becomes loyal to your website. Every lead is an opportunity to grow your website further and become more visible on the Internet. To give your visitors the chance to opt-in, set up a good newsletter and give them a chance to subscribe. From that moment forward, you're list building and you have an audience willing to listen to what you have to share and eager to learn more about your services. This is the heart of list building and the reason that site owners devote so much time to it.
