subject: Pay Per Click Revenue [print this page] Pay Per Click Revenue Pay Per Click Revenue
Are you in the process of writing copy for your pay-per-click or PPC campaign? Then it is a must for you to come up with PPC ad copy that will stand out from among the crowd and blow your competition to dust. After all, you only have a few words to devote to your PPC ad text, so you need to make each word count. It should pop out and grab your target audience's attention so that they will be intrigued enough to click on the link and visit your landing page.
Many Internet marketers make the mistake of pointing their ad link to their homepage instead of a specific landing page for the product they are marketing. Do not confuse your readers like this. If you are advertising multiple products, make sure that they each have their own landing pages.
That is because your niche research tells you where your target audience is and what their specific problems are. When you know what problems your target audience has, then you put yourself in a position where you can offer them the best solutions available. This definitely goes beyond your PPC campaign.
If they don't match up, you won't get any customers. Remember to always be truthful and honest in your claims. NEVER claim something you can't produce or say something that is not true about the product or service you are selling. That is bad business and you will lose customers.
There are keyword "bid tools," online that will let you type in certain keywords to see what current bid rates are for a particular keyword or keyword phrase is. You can also pick a couple of keywords, and then use Google's CPC and CPM conversion tracking tools to see what is going on; experiment, then tweak as you go.
One thing to remember when starting to write your ad is that you have a very short amount of space to convince someone to click. So your wording has to be professional, clean, prompt and concise.
There are keyword "bid tools," online that will let you type in certain keywords to see what current bid rates are for a particular keyword or keyword phrase is. You can also pick a couple of keywords, and then use Google's CPC and CPM conversion tracking tools to see what is going on; experiment, then tweak as you go.
To be perfectly honest, there are times when every one of these factors just cannot be included. But, you would do very well to analyze them and try to include all of them every single time! A good tip is narrowing each point down to even a single word! And, then lacing it all together!
