subject: Do not run with too many affiliate programs at the same time [print this page] Do not run with too many affiliate programs at the same time
Affiliate marketing provides great opportunity for passive income. With the numerous affiliate programs to choose from, it can get tempting to simultaneous join several affiliate programs. The intention would be to spread risks by getting a little here and a little there in the hope that total revenues would be substantial. But as sensible as this might sound, there are real risks and drawbacks with joining too many affiliate programs at the same. Here are some of the reasons you should not join too many affiliate programs.
Quality content When you place an affiliate link on your website, visitors to your website will need to be persuaded to click through and buy the product. People will usually want to know more about a product before they make the final decision to purchase. If you are involved in too many affiliate programs at the same time, you may not have the time to create or manage the content around each product you are selling. You will thus have many products in your shop', but very few or no buyers. On the other hand, if you focus on one or two programs, you can create the content necessary to draw customers and persuade them to make the purchase.
Consistent, coherent theme Specialised affiliate marketers often have the most success. This is often because they become the go-to-guy' on matters around the product they sell. Setting up a website that discusses too many products and subjects that have little or no correlation evokes a sense of confusion and incoherence. When customers visit your website, they should hear a consistent message around a particular type of product. Everything around your website should be geared either directly or discreetly to sell the product.
Develop strong program affiliation When you focus on a particular product and sell it well, it will only be a matter of time before you attract the attention of the administrators of the affiliate marketing program. In fact, many programs have incentives and benefits for affiliates that have high sales volumes. Such benefits can it turn translate to greater visibility and thus more sales.
Tracking revenues When you have too many affiliate programs, it can become difficult to track your costs versus your revenues for each product. It is possible for you to be receiving revenue from one program but bleeding the same amount because of expenses incurred marketing another program. Without a clear picture on what is working and what is not, it is difficult to direct energies to the program that has the best potential for growth. While it is possible to keep track of revenues from numerous programs, the time it will take to do so would be better spent driving up sales.
