subject: Video Marketing Tips : How To Get started with video marketing [print this page] Video Marketing Tips : How To Get started with video marketing
With the increase in broadband users and the improvements in Internet video technology, you are missing a large part of your market if you don't engage in video marketing.
Its a very effective and easy way to communicate online. A video attracts the attention of two senses at the same time i.e. auditory and visual. So you can better engage your audience.
YouTube, along with a host of other video sharing sites are growing exponentially in popularity.And nearly 60% of people who use Internet regularly, watch the random videos available at video hosting sites or their social networks. Over half of the traffic on the internet is now video and this number is expected to keep growing. Video marketing is also growing among niche marketers.
Your videos will go viral, which is how they will make money for you, depending upon the quality of the content. Good content in your videos makes them memorable, easy to pay attention to, and more persuasive than dry, written text.
While some people will gravitate to your written promotions, others will look at your videos and pay better attention to them, especially if they have trouble reading, for example.
Video, when done correctly, can be an incredibly valuable tool for almost any product or service. The key is to make your videos inviting and more like TV shows than commercials. Depending upon the product or service you are promoting, your videos need to be memorable, funny, exciting, controversial, educational, any appropriate combination thereof.
But what if you don't like your look on video, and/or what if you don't have a large budget for video? The answer is Camtasia. Camtasia allows you to make videos from screenshots of your computer and ordering the shots in such a way that they become a fast paced presentation. You can also use a microphone so that you actually explain your presentation as it moves. And Camtasia is made to be user-friendly for those who are less skilled in creating video for the Internet. It's not uncommon to be able to produce your first video within an hour of downloading and installing Camtasia. And it works with practically any types of product. You might make a video on how to train a dog, how to operate on Squidoo, you can even video an eBook and walk potential buyers through the key parts of the eBook in order to convince them to buy it.
Your videos can be posted on video sharing sites or on your own sales pages. You may begin to see video not only as a great marketing tool and also as your main product creation media.
