subject: London 2012 Olympics Marketing Opportunities [print this page] London 2012 Olympics Marketing Opportunities
The necessary actions for companies to take in order to maximize the market potential from the 2012 Olympic Games in London? We already put together our thoughts in PS. We found that there are four key areas a company can concentrate on for marketing, and we think this can be especially useful in the coming Olympics.
First of all, if you are marketing, it is really important that you perform or acquire marketing research. Having 9,000,000 plus tickets as expected sales also mean a huge amount of potential costumers. People's varied interest in the Olympic Games also mean that various products as well as services will be needed. It is important that you anticipate where the market is (not only in London also in other places all over the UK) as well as what places people will be coming from. That is one of the usefulness of having marketing research - it really plays an important role. A lot of people offer this research that is associated with Olympic Games and in PS, there's this feeling of great benefits in business when you research more about the market.
Second, there is the need to talk to your potential costumer. The Olympic Games will be drawing visitors from all over the world and certainly communicating in various languages. In order to maximize the market there is a need that your message is available in different languages. Marketing literatures like a leaflet, website, and a brochure are all used to aid communication of messages that can translate into sales. When the messages are presented in a person's primary language then it will be a lot clear for them and a lot better for you. For example, a tourist group who speaks only a little of English will likely be taking up offers from providers that speak their primary language. This is presented in detail in the marketing study.
It really pays a lot if you have business that is ready and is right there where the action is. Right after concluding your marketing research, it is a must that you predict where the market is already. You will need to be sure that you are present and available within the minds of your target market when they are making decisions. This could mean paying some fees in order for your website to be listed to special web directories for specific categories in specific regions geographically or perhaps an opportunity to allow you to distribute targeted literature in a nearby Olympic gathering. Whatever you think and feel is appropriate to your business, make sure that your messages will be understood clearly. This is very important.
Even though some legislation is preventing marketers in making that direct references to market those games, this won't prevent the companies on partaking or watching these games. Then why don't you impress the clients overseas by letting them into an event, just showcase the great performance that UK will be offering or providing these people with hospitality. Usage of business interpreters might help in assisting process of communication.
Nosagie Esere is an information publisher, and has written an ebook on 107 ways to make 2012 Olympic money. For more info visit, http://www.107olympicwaystomakemoney.com
