subject: Commercial Fuel Cards in Europe: Market Size, Issuer Strategies and Competitive Success [print this page] Commercial Fuel Cards in Europe: Market Size, Issuer Strategies and Competitive Success
Introduction
Commercial Fuel Cards in Europe is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume forecasts to 2012, information on independent and oil company issuers and an analysis of fuel card competition in 25 European countries.
Features and benefits
* Plan effective market entry strategies by uncovering the current and future volume and value of fuel card transactions in 25 countries across Europe.
* Assess if you should increase network acceptance of your card and identify potential new merchants by uncovering the position of your competitors.
* Whether you are an issuer, a processor, a leasing company or a fuel retailer make informed pitches to partners by understanding their business.
* Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.
Highlights
In 2009 the European commercial fuel cards market was worth 71,536 million. 21.8% of fuel purchases at service stations across Europe are made on fuel cards and are mainly diesel. The volume of fuel purchased on these cards has fallen since 2007 though they account for a growing share of the fuel payments market.
Most public service stations across Europe accept fuel cards. Germany is the largest fuel cards market in Europe, but the popularity of fuel cards varies across the continent. Datamonitor expects the largest proportional growth in card usage to come from Central European markets including the Czech Republic and Poland.
Oil company card issuers such as Shell, BP and TOTAL account for the majority of fuel card volumes in Europe. Many oil company cards are accepted at other fuel retailer sites both domestically and on a pan-European level. Other independent issuers such as DKV, UTA and CCS issue cards that are accepted across the continent.
Your key questions answered
* How large is the European fuel card market? What proportion of sales are to small and large commercial vehicles? What are diesel and gasoline sales?
* How does my card's network acceptance compare to my competitors and are there any other retailers I should consider partnering with in new markets?
* Are any of my competitors distributing their fuel card through leasing companies and are there any that I could potentially partner?
* As a fuel retailer should I consider accepting more card brands at my service stations and which ones would give me access to a large customer base?
* As a vehicle leasing company I'd like to offer a fuel card product, can I do that alone or is there an existing card issuer I could partner with?
Table of Contents :
Overview 1
Catalyst 1
Summary 2
Defining the European Commercial Fuel Card Market 17
This report examines the fuel card market in 25 European countries 17
Only commercial fuel cards are considered in this report 17
Only fuel purchased through the public service station network is examined 17
The fuel card market is split between vehicles above and below 3.5 tonnes 17
There are two core types of fuel card issuer in Europe 18
Oil company issuers are either autonomous or operate in partnership with other fuel retailers 18
Independent fuel card issuers include UTA, DKV, and Arval 18
European Market Overview 19
The European commercial fuel card market was worth 71,536m in 2009 19
The value of the commercial fuel card market fell in 2009 due to the decline in fuel prices 19
The proportion of fuel volume purchased on commercial fuel cards increased in 2009 20
