subject: Employment Opportunities After Earning a College Degree in Advertising [print this page] Employment Opportunities After Earning a College Degree in Advertising
In fact, in an unsteady economic climate where even large corporations are tightening their belts in many other areas, advertising budgets seem to be on the increase, while every possible means of generating new business or maintaining a stronghold in the marketplace is being thoroughly explored.
In the highly competitive world of advertising, college graduates with solid training, a high level of creativity and good communication skills will generally always have the best job opportunities. However, in today's rapidly evolving market, those who also posses strong computer and web knowledge will undoubtedly have the competitive edge.
With the unprecedented growth of internet marketing, employers will be consistently and increasingly seeking candidates who have the skills to create new types of advertising, marketing and sales campaigns involving a range of new media, particularly those utilising the internet. Social networking, live streaming, i-phone apps and a range of new developments in industry and technology are constantly widening the field of possibility for daring and visionary professionals, who also have a solid background in advertising principles. For a truly creative person with a dream of becoming an innovative and persuasive force to be reckoned with, the world of advertising has never looked more promising.
The range of subjects now covered by the general advertising umbrella include: marketing, sales, copy-writing, PR, online marketing, direct marketing, corporate branding, communications, sales promotion, publicity, trade shows and market research - to name a few - and experience in these areas often provides excellent preparation for candidates at entry level, before landing that first position as a project manager or creative director, forming exciting concepts and working with other creatives to bring their own advertising visions to fruition.
Principally a creative vocation within the commercial arena, advertising stretches its reach of influence across all industries and offers opportunities to the creative graduate as well as the more ambitious and commercially minded. A constant and growing pool of employment opportunities for account executives, creative directors, strategic planners, assistant directors, copywriters, media planners, art directors, account planners, salespeople, brand strategists, strategic planners, buyers, managers, and researchers make this a varied, enduring and satisfying career.
St. Clair College is a great choice for students that are looking at enrolling at an advertising school. For more information about the Advertising Program, visit http://www.stclaircollege.ca/programs/postsec/advertising/
