subject: Serious Businesses Don't Use Business Card Templates [print this page] Serious Businesses Don't Use Business Card Templates
The Internet has made it easy to offer cheap business cards with the ability to choose from a set of templates instead of using a designer. The whole process may take only minutes to order a set of business cards in this way from online vendors, but what of the quality of the finished product? 1Print, a Melbourne based printing company, has decided to do things differently, producing better results for businesses that take pride in how they are perceived.
Why Take Business Cards Seriously?
Lots of people in business don't take their business cards seriously. Business cards to them simply need to have a logo, name and contact details and need not be a hassle to organise. The usual goal of the business card is to get the prospect to contact you back if they have a need for your products or services, yet the actual marketing potential is often lost because the design is not effective, or the quality of the business card does not impress the potential client.
If your business card looks shabby, cheap or poorly designed, that makes you and your business look shabby, cheap, and yes, poorly designed and therefore poorly operated. The "She'll be right" ethos does not generate confidence from your potential clients and the state of your business cards can either inspire confidence or simply dissolve it. The effect may be subtle, but when you hand the card over to a prospect, their impression will be based on how well your business card carries your professional message.
Good Business Card Design? Forget Templates
Templates are ok for getting an idea of what you want, but it's rare to see a business card template on offer that is perfect for your business. Even if a template really did capture the essence of your business, what are the chances that your will look exactly like one or more competitors of yours? Slim? Who knows? At least with a custom design you can be assured that no one else is going to end up with more than one identical looking business card from two different companies. That would be a complete branding failure by confusing your prospective customers. A good custom business card design by a professional designer will make you distinguishable and unique to your clients.
1Print's New Business Card Design Service
While offering a bunch of business card templates is easy and can get you through the shopping cart process quickly, you probably won't be as happy with the end result as you would with a professional design. Some things deserve to be done properly. That's why 1Print provides custom designers to get the best design for your business cards.
