subject: Mobile Marketing is White Hot [print this page] Mobile Marketing is White Hot Mobile Marketing is White Hot
Earlier today I wrote part three of a series of articles designed to discuss the changing face of Internet marketing. When I finished part 3, I had no intention of writing another article before day's end. However, after relaxing this evening with a couple of good movies, I decided to take one last compulsive check of my sites and posts. I use a special little program that was developed by a friend of mine to monitor the activity on my links. The program is a bit like these URL shorteners. It allows me to tag a descriptive name to the end of any link in my range of domains and have that link automatically register the visit before continuing on to the destination URL.
This is a very useful tool when doing PPC or CPA marketing. It keeps your campaigns clear in your head as to which one are producing and which ones are not. But when I when onto that application tonight for one last check, I had to do a double take. I launched a campaign today on a little known search engine to gauge the interest in mobile device marketing. I launched the campaign at 4 pm Pacific time. When I just checked moments ago (11:40 pm Pacific Time), the traffic on that link was up a whopping 4,400%!
I have never seen a link take off so fast. And it is not like the link is highly advertised. The mobile market is the very leading edge of the coming gold rush. There has been very little discussion about it on the boards and forums. I bid only 2 to 4 cents per click, yet the site is getting hammered! The only reason I write this is to illustrate the importance of staying current with leading edge trends in Internet Marketing. I might have missed this one if it were not for a friend of mine sending me a short video he had done on the subject.
It also illustrates how quickly we can react to market changes. In less than 24 hours, I went from having no active interest in the mobile market to having three sites and a PPC campaign dedicated to it. This is the speed you need to develop in order to rock your Internet empire as well. All you really need to do is gather a few tools and have at lease one domain you can use. From there you need to learn how to be organized and how to conduct efficient market research. I say that only because I've seen many gurus advise all kinds of market research that usually involve you once again buying their $97 wiz-bang keyword-SEO tool so that you can know where the bones are buried.
I use one paid tool and three free tools and my research is done in 20 minutes. I use one premium WordPress theme that is so versatile it's like having a dozen premium themes. I use about a dozen excellent plugins and that is about it. It helps a bit that I do my own graphics, but if someone has no skill or connections in this area, it is not a show stopper. I know some great places to find royalty-free graphics.
In the next article, I am going to attempt to drill down a bit more into this mobile device marketing concept.
Nick Walsh is a professional researcher and information technology analyst with 30 years experience in alternative health care, strategic information technology, and entrepreneurial devel
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