subject: Website Flipping Profits Are Waiting For You [print this page] Website Flipping Profits Are Waiting For You
You've probably seen lots of adds that promote website flipping. This involves taking an existing website, adding value to it and then selling it for a higher price than you purchased it for.
Website flipping requires an increase of perceived value. This normally involves taking a barely profitable site and increasing its profitability. So, you will need to purchase a website, do some work to improve its profitability, and then sell the website.
Of course, this is the exact same process for selling any product. You purchase raw materials (in this case a website), you machine it, form it, or assemble it (like adding value to a website), then you market the site and sell it (just like a car or a hair spray).
So, the first key in website flipping is to find websites with unrealized potential. A number of websites are dedicated to selling existing websites. And, these are the first places you should look. You can also look at expired domains because some website owners simply give up trying to make money with a website and let their domains expire.
Once you have found websites of interest you'll need to evaluate the sites. This can involve looking at statistics that describe website traffic, keywords used in searches that reach the website, and demographics about who visits the website. The statistics can help you determine if the website is already optimized for the current volume of traffic as well as the likely demographics of the site visitors.
Sometimes, if the current offers on the site do not adequately target the sites demographic audience you can make a simple change in offers to greatly increase response rate and profitability.
Next, you need to increase the profitability of the websites. How you do this depends on the particular website. Some websites are poorly designed or lack a professional polish and need to be reorganized and polished to make the user experience more intuitive. Some sites have pages that are poorly optimized for important keywords. With some rewriting, the pages can better target important keyword phrases, thus raking higher in the search engines and attract more traffic. Other sites need more external links pointing back to the site to improve its search engine rankings.
Websites do take some effort to keep them up-to-date and further improve their profitability. It can take a number of months to improve a sites profitability and get it ready for sale. This allows you some time to decide what to do with the site.
After you have improved the profitability of the website, it's time to decide if you want to keep the site or sell it. If you decide to sell it you'll need to provide the current stats to potential buyers. This includes visitor stats as well as income stats. After all, this is how you initially evaluated the site and other potential buyers will expect the same thing from you.
By repeating this process, you can use your skills and experience in flipping websites to make a nice income.
