subject: San Jose SEO - Why Local Businesses Need Search Engine Optimization [print this page] San Jose SEO - Why Local Businesses Need Search Engine Optimization
The way local businesses grow has changed radically in the past five years. Many traditional marketing methods that were effective in the past for driving new business have been replaced by new online marketing methods. Ideally, your goal online is to be in as many places as possible. The more exposure you have, the more perceived credibility you have, and as your credibility grows, you begin to position yourself as an "authority" in your niche. This of course tends to bring a line of new prospects to your door. An online strategy that combines quality SEO with Content Marketing and PPC advertising can give you the competitive advantage needed to reach these goals.
Traditional Marketing Methods Are Not Enough
In a recent study, the hard-copy yellow pages continue to get pummeled. Not only are fewer people receiving the book, of those who get it, less than 33% actually use it. This is why more and more yellow page companies are scrambling to get online. The world has moved online and more people and companies are using the Internet every year. In fact, more time is now spent online than watching TV. If you have a business, you "need" to be found online. If not, your business may die on the vine. Being found online means doing online marketing, and to succeed you have to work with the Search Engines and do proper and effective SEO and Content Marketing because that's where most of the people go to look for the products and services you sell.
Can They Find You?
If your business can't be found online today, especially in the search engines, you're likely missing out on a huge piece of revenue. The search engines are an amazing vehicle - they provide anyone with the ability to connect with prospects at the same exact time they're "actively" searching for your web offerings! Very few advertising mediums can do that for you. So if you want to be considered a player in today's marketplace, you must engage in search engine marketing. You owe it to yourself to understand who is looking for your product or service. If you don't work to claim this traffic for your business, your competitors will gladly take it. Being on the first two pages of Google and the other top search engines like Yahoo and Bing have become the most sought after piece of online real estate in the world.
