subject: How Promotional Tote Bags Can Benefit Your Brand [print this page] How Promotional Tote Bags Can Benefit Your Brand
It's a general assumption that computer and smart phone use has turned the average person into an island unto himself. This "island" may be so remote that few can take a ship across the water and find it. From connecting with fewer individuals to going out less, the average person has created a land all to himself, and only a few specific individuals are allowed.
For a company creating a branding strategy, however, finding this and many other consumers in the real world is an arduous task. Print advertising is not as effective as it used to be, and instead, websites and social media have replaced traditional marketing strategies and even brick-and-mortar locations. Ignoring the physical world, however, eliminates part of your market, and instead of relying on old tactics, create promotional products that entice and appeal to the average person.
Promotional tote bags are such products and are the paradigm of product-based branding. A promotional item, as a general rule, needs to appeal to the average consumer, creating a want or a need. Promotional tote bags fall into both categories. In efforts to go green, for example, the average person is more likely to use a tote bag for carrying groceries. The bag, as well, has several other purposes and can become an item used daily.
No matter if the tote bag is directly related to your brand or not, you need to think about the entire design of the product. First, consider the bag on its own. With potential materials ranging from polypropylene to cotton, a set of promotional tote bags needs to fit into your budget and still be useful to the average person. If your brand is moderately established already, also think about the color of the material. If you are willing to spend a bit more, a two-tone design can be a possibility for your product.
In addition to usefulness and material, think about your logo. For an up-and-coming business looking to gain more exposure, the large surface area of a tote bag offers many possibilities for design and colors. But because a logo should not be too busy, going unique and simple creates an image more memorable to the average consumer.
Brands that are already established, on the other hand, should not exercise too much creative freedom. A particular design and color scheme has already gotten you visible, so why change it? Instead, keep your already-memorable logo and aim to increase its visibility, and ultimately your sales, with promotional tote bags.
