subject: Get Your Business Visible With a Promotional Products Branding Strategy [print this page] Get Your Business Visible With a Promotional Products Branding Strategy
Starting your own business has been a suggestion for those unemployed by the current recession. On the surface, that seems easy. In fact, you may not even need a physical location. Starting a business, however, is not as easy as developing a product or offering a service and making a website. Spending power, because of the recession, is still lower than it was four years ago, and consumers, as a result, are choosy about where and how they spend their money. If your product or service is a luxury item or not absolutely necessary, you may be out of business in a short time and may even be strapped with more debt than before.
Because of this branding and promoting yourself and your services is now more important than ever before. Online advertising and visibility have replaced print format ads and brochures, and while a website that is easily found on Google helps increase sales, it should not be your only strategy for getting business and, essentially, creating a steady income for yourself. Promotional products are one of the more popular forms of branding and advertising, and when trying to get the word out there on your company, develop a set of promotional products to distribute.
Not every item for promotional products is equal, however, and much like a billboard, larger items offer greater visibility. Practicality is another factor to consider. If an item cannot be used regularly, those that receive your promotional products will look at them and promptly toss them aside. As a result, the more common and traditional promotional products include pens, mugs, t-shirts, and tote bags. Personal hand sanitizer bottles, as well, have also gained in popularity recently as promotional items.
Representing your business can be another factor to consider. Promotional products should not be so unrelated to your services or product that the recipient makes no connection between the item and what you offer.
Taking these factors into consideration, what is the best strategy for designing promotional products? You can go practical, or you can go practical and relevant. In any instance, the logo for your brand needs to be visible, and depending upon the current status of your company, should be in colors the average consumer associates with your business. Tote bags, in this case, offer the most surface area for displaying a full-color logo and are used by nearly everyone. If a set of tote bags is great for your budget, go with something smaller but equally practical, such as a set of mugs or pens.
