subject: 5 top SEO tips which are time consuming [print this page] 5 top SEO tips which are time consuming 5 top SEO tips which are time consuming
Ignoring these techniques will guarantee success for your web project. But avoid wasting time with techniques more or less obsolete, taking the road towards a new perspective for positioning, user-oriented and quality.
Do not waste time and resources in techniques ineffective, and thus focus on your business objectives, your market and your target. Investing in a good advertising campaign, good web analytics software and an effective website geared to conversions.
When planning a project on the net and try SEO tips and tricks, you'll find tons of information. We find hundreds of blog posts and articles that warn against the use of black-hat techniques. Horror stories about bankruptcies and penalized by search engines. And why not? Proclamations about winning techniques and magic formulas to climb the SERPs and be the first on search engines.
The hardest thing to do is decide what are the SEO that really make a difference and actually helps to be well positioned on search engines. They are often proposed as essential techniques, actions that do not give a real advantage, though not always wrong.
Here are 5 tips that usually can be ignored in a project of Search Engine Optimization.
1. Always add new content
Add new content on a website should not be a prescription, unless you're planning a blog or website news. Many corporate websites and e-commerce work well because their contents "old" but well-written, accurate and relevant to users.
If the content is complete and comprehensive for the user does not waste time to write updates only to make a good impression with the search engines. Concentrate instead on creating valuable content and high quality that will certainly be appreciated by users. Better to publish good content web pages per month that two useless articles a week.
2. Create many links to your website
Until now, many are tempted to buy links that pass PageRank, even turning to sites called link farms. This activity is not only dangerous, a waste of time and money that could be spent on activities with higher return. It should concentrate on promoting their site, such as a good campaign with PPC (Pay Per Click), article marketing, organizing events, sharing of resources.
Focus on the search phrases that lead to conversions, investment in web analytics and discover the Web sites that generate quality traffic to your website. Any action that can give visibility to your brand or website may increase your link popularity.
3. Always use the no follow in external links
Since it was introduced this special tag, there was an immediate proliferation of no follow links in the web. This tag is only needed when you make a link to web sites of low quality. Apart from wondering why you have to point out sites of low quality, the use of nofollow in those cases it helps to preserve the trust (value, quality and reliability in the eyes of the search engine) of your website.
In all other cases you do not need to use this tag. If you activate a link to a valuable resource that we have reason to tell the search engine should not be considered? Google also explicitly suggests that it is not expedient to use the nofollow on internal links to the site, except to the service pages (and as contacts, newsletter subscription, login).
4. Enter your keywords in the keywords meta tag
Search engines do not use the keyword meta tag for ranking websites. Even Google, in September 2009, stated that "Google does not use the keywords meta tag for ranking websites." So do not waste time and resources to fill this HTML element with hundreds of keywords.
5. Enter any keywords in the URL
Surely all know the URL "talking", file names and directories are easy to remember and written in language understandable by the user. This URL contains a web page that talks about the CMS Infotel Telematica of its features and benefits for companies who use it to manage your own website.
Use this URL helps to understand, even before you open the page, what content can we expect. It is useful to change a URL just to add keywords, perhaps even in abundance. First page or directory names are too long and unnatural suspicion may be the user that the search engine as to the actual quality of the content. Also change the name of a page can make us lose the popularity resulting from direct external link to the page with the old name.
Even if you use a 301 redirect to preserve the incoming links, remember that this does not pass any PageRank from the original page to the new destination. Do not change the URL of a web page unless there is a reason it seems really important.
