subject: Three Solid Principles Of Sound Relationship Marketing [print this page] Three Solid Principles Of Sound Relationship Marketing
Repeat business and the lifetime value of your clients are the most important benefits of creating a relationship with your customers. This is why relationship marketing happens to be so important. Many small and big businesses have understood what relationship marketing can do for them, which gives you a good enough reason to apply it in the best possible manner. If you really want to see long term results from your business then you'll need to focus on relationship marketing and building a strong foundation. Below you will find three easy tips that will help you create a better relationship with your clients.
If you have not already put something in place, you really need to find a way to keep in regular contact with your customer base. If you can, make sure you send out a newsletter on a weekly or a monthly basis. There is nothing wrong at all with telling people what is new or going on in your business, or your particular specialty. We've seen lots of offline businesses ask for email addresses so they can send us notices of sales going on, etc. It is also a great idea and well worth it to mail people a post card greeting card or merely thank them for their business. These techniques keep them reminded of you, and if you go a little bit extra some of them will notice that.
Give your customers a reason to be loyal by offering freebies and discounts. This is the best way to make your customer trust you and your products. Giving them something they want for free will help you earn their respect and business. People really do appreciate freebies when they are useful.
Remember, your aim here isn't to take advantage of your customers but show them that they matter by offering something of high value without asking anything. It will be seen as a gesture of gratitude from them.
Relationship marketing is so powerful because you are turning to your existing happy customers for referrals. It works because every new customer paves the way for even more potential new customers.
Once you please that first customer, you've set the wheels in motion. Relationship marketing is a great way to grow your business right out of the gate. There really isn't a better way to get the word out about your business and products.
You cannot maximum your business potential or profitability unless you are using relationship marketing. You must go the extra mile for your customers if you want them to keep coming back to your business to meet their needs.
