subject: Guidelines About Producing Worthwhile Solo Advertisements [print this page] Guidelines About Producing Worthwhile Solo Advertisements
If you want to be successful with your solo ad, you should try to keep it real. This means that your ads need to be of excellent quality in all ways. We will be analyzing three unique approaches to solo ads that can be implemented immediately.
A critical suggestions for solo advertising that you should never forget is that you need to make sure your ad isn't trying to hard sell something. That's right; your ad is supposed to get people to visit your website where you can give them the sales pitch. Writing your ad like a presell article is the most effective way to increase the response rate. You want to give away the benefits of your product and at the same time educate the readers about it. You have to show people you have a great solution for them and you just want to help them.
The mistake that many marketers make is they create solo ads with the mentality of typical advertising. You have to remember that the ezine offers people unique and targeted information. When receiving an email from the publisher of the ezine they expect to receive top quality information. So, while you need to presell them on the product you are promoting, you also need to ensure that these people feel you are also offering them quality information. This will increase the traffic you generate to your site and your click through rate.
You can also collect the contact information of your prospects and increase the effectiveness of your ads by offering them a gift in your ad. After you get an email or other contact data from them you can start to push your product by following up with them. The most important advantage to this approach is that your conversion rates will soar when you send traffic to your opt-in page as opposed to your main sales page. You will therefore have the ability to follow up with your potential customers to convince them of the value of your product until they are willing to purchase it.
You also need to ensure that you aren't using ads that have been pre-written. All your ads have to be completely unique. You should rewrite the solo ad if you are getting it from your affiliate manager or even write one on your own. You will end up turning your audience off if you present them with prewritten ads because people don't want to see the same ads over and over again. It's not just the text itself, but also the subject line that has to be different.
You don't want to lose yourself in the crowd; you want to be noticed. This article clearly shows that the consistent implementation of these strategies is the key to finding success with solo ads.
