subject: How to Influence Consumer Behavior Through Facebook Groups [print this page] How to Influence Consumer Behavior Through Facebook Groups
Facebook has done it again. They've created another new concept: it's called Facebook Group. You need a personal account to create a group. Once your personal profile is created, you will need to type in "groups" in the search box". You will notice an application, the first one that comes up, called Group App. Click on on the "+ Create Group" tab and this will get you started. Now, you will be able to personalize your group profile with photo and you also have the option to add a description of your group so people who come across your profile will know more about your group. You have the option to make your grow page private. This way, no one else can see your profile. I f you choose to remain public, people who aren't part of the group can see what your members see. When you first decide to add members, you may notice that it will mainly consist of your own friends, but eventually, your member base will grow with exposure and time.
How will this affect you and your business? Well, for one, you have created a place and meaning behind your brand online. You have also bridged the gap between your company and your business. The best way to influence consumer behavior is to first create a relationship. Think of it as a store, but more like a virtual one. One crucial element to staying on top of your page is understanding that Facebook is constantly changing or adding new applications. You will need to remember this and stay on top of adapting to these changes. This comes in very handy when it comes to dealing with your competition. Try to be the first in being part of the latest trends on Facebook, so that your competition doesn't beat you to it. This will make people curious and more likely to click on your page. It is just like launching a new ad campaign or commercial. Be fresh, stay updated and reach out to your online audience before the next company does and leaves you out in the dark.
