subject: Avoid the following blunders in order to get on Google's first page [print this page] Avoid the following blunders in order to get on Google's first page
Anyone who uses the internet knows who Google is and has probably used it before. If you have a website and you don't see it in Google, then you need to do something about it. The internet contains so much information that it would take a person several lifetimes to read a fraction of the information, it needs the best organization possible. Search engines have achieved this and in the process have become one of the most important online resources for people. Learning to optimize your site will increase your search engine position and put you in front of more people. Seo or search engine optimization can attract unbelievable numbers of visitors to your site because if it is sitting on the first page then that means your site will potentially be seen thousands of people per day. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn't know any better to be able to tell the difference. There are some common mistakes that many people make so we decided discuss three of them here.
The first SEO mistake is trying to make the website really flash heavy. While a flash on a website may look neat, it doesn't help you any with SEO. Flash helps with your human readers but search engines can't even see it so it won't help you in the searches.
Content is what attracts the search engine spiders and when they don't find it, they'll simply skip your site and move on. It's the only way to achieve a higher place in the searches. Flash can really dress up your site and you don't have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. Remember, the more text you have, the better it is.
The second big mistake is internally linking your pages wrong. This is another area where you have complete control over the outcome and you should take full advantage of it. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren't utilizing it. This is an under applied SEO method that is proven to produce results. And these aren't short lived results. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.
Ignoring or overlooking the guidelines offered by the search engines is a big mistake.
This is why it's necessary to memorize those guide lines so that you can avoid any mistakes that will get you banned from the searches. The search engines are always changing their guidelines so make sure you check out the updates as often as you can so you can stay in their good graces. One great example of this is Google and how they change their algorithm constantly, and that's why you need to learn about those changes so that you never drop in the rankings. In conclusion, there are many different elements which go into making your SEO successful. It might be tempting to fall for the lure of 'blackhat' techniques, that promise fast results for search engine rankings, but these are never long term solutions. So you should always concentrate on whitehat SEO that not only offers a long term solution but also brings in traffic that you can count on, without getting your site banned.
