subject: Frederick Lam, chairman of elegant birds: to exercise more happy [print this page] Frederick Lam, chairman of elegant birds: to exercise more happy
U.S. and European financial crisis triggered by the global economic downturn made in China by the large Nike Air Max 90 footwear was a great shock, but also to the industry provided an opportunity to reshuffle the cards, the strong stronger laws in the natural environment has also been fulfilled in the enterprise ecosystem, but not necessarily the weak were eliminated, some out of the same characteristics of the small and medium enterprises survive the crisis but also in rapid development. However, behind in the export situation is good, Taizhou shoes export still faces many worries. For example, this year, with international and domestic economic recovery, China's coastal and inland severe labor shortage, wages broad based. In addition, the last stage of the international oil price is still high, driving the main raw material of rubber and other footwear prices increased. The existence of these factors, making the shoe-making enterprises in Taizhou further increasing cost pressures.
Therefore, the opportunities, it seems survival of the fittest is the opponents. Founded in 2002, elegant birds, sports brand, made from the original card to follow the trend of the later independent special line, continued to explore with the previous line, lay a solid foundation for sustainable development roots. In recent years, the elegant sword of Nike Air Max 2009 birds is easy road, contrarian, from 2008's "elegant birds, unstoppable," 2009 "Life is a movement," and then in 2010 "movement happy", a series of brand promotion strategy so that the gradual deepening of the elegant birds brand sports DNA-"Happiness Movement" up and "movement happy" this new concept of sports culture, the majority of consumer implantation by heart. In the face of intense competition in the sporting goods market, the elegant birds to differentiate brands, personalized high-profile set foot on a higher new level.
With many strong brands in the game, and elegant birds skillfully deflected the sustaining power from where? Is respect and a lot of investment in technology is the importance of personnel training is the confidence in the quality of product, brand positioning is accurate, is a commitment to quality and service consumers,Nike Air Max 24-7 or have other special? Here, the elegant birds (China) Co., Ltd. Mr. Lin Tianfu will come to us one by one.
