subject: Resumes - one size does NOT fit all [print this page] Resumes - one size does NOT fit all Resumes - one size does NOT fit all
One of the more common problems I see with my clients' approach to job searching is sending out the exact same resume to different companies for different openings. It appears the general thought is that your resume should exist to highlight your strengths and past achievements and so therefore one size fits all. However, a resume's main reason for being is not to show how great you are, but rather to show a prospective employer what you can bring to his or her company. While you may have an exceptional work history loaded with achievements that set you apart from most other candidates, employers really want to know what you can bring to the table that will help them. Therefore they will be looking at your resume to see how well you match the requirements of the position you're applying for. You can have the most power-packed resume on Earth, but if what you're bringing to the table doesn't match what they're looking for then that resume is most likely destined for the recycling bin.
So how do you know what to put in your resume to capture the attention of the reader? Simple look at the job description. Almost every advertised job (especially if posted on the web) comes complete with a listing of the main responsibilities of the position and desired qualifications of the candidate. (If you don't have access to that information you can always call the company and ask for it, although if you're sending them your resume I would assume you already have that.) Think of this information as your resume "cheat-sheet". You should adjust your resume to highlight and emphasize those skills and achievements that most closely match what's listed in the job opening. Your resume is really an answer to the questions "Can you _____" or "Do you have experience with ______" where each blank is one of the job requirements or responsibilities. The more you answer those specific questions, the more likely you are to receive a call for that all-important interview.
Generally speaking, tweaking a solid "base" resume in this manner is a quick and straightforward process, although some people can find it to be a tad painful as it's not uncommon for certain items they're very proud of to be removed completely from the resume. If you fall into this category think of it this way: once you get the interview, you'll have some reserve information to impress them with.
So take the time to tweak your resume (and cover-letters also follow the same rules). The time investment is generally small and the payoff can be great!