subject: The Dark Side of Free Internet Service - I [print this page] The Dark Side of Free Internet Service - I
I. INTRODUCTION
Internet seems so attractive with many freebies -- free search engines like Google, Yahoo, MSN, Lycos, and AOL; free encyclopedia like Wikipedia; free email accounts like Google mail, Hotmail, and Yahoo mail; free social networking sites like Facebook, Hi5, MySpace, Yahoo!360, and Google Orkut etc. However, have you ever heard the saying that there is no such thing called a free lunch? Have you think about how these companies survive if all the services are free? The following information may bring you the facts:
Google 2006 revenue: 10.60 billion USD
Yahoo 2006 revenue : 6.43 billion USD
Facebook 2006 revenue: 50 million USD
Microsoft 2006 revenue: 44.3 billion USD
AOL 2006 revenue: 1.98 billion USD
Basically, all these companies are quietly tracking users in order to attract big fat advertising dollars. AOL is logging users' search queries, Google mail is scanning users' emails. Recently, Facebook has launched the beacon tracking service, which has caused much controversies. FriendFeed, a new social network service provider; the four founders were all team members at Google and helped to launch such products as Google Maps, AdSense, Google mail, and Google Groups. They have brought their expertise to a slightly different area, Social Network Aggregation. It collects content from multiple social network services, and helps a user consolidate multiple social networking profile into one profile.
In this paper, we will explore how do you divulge yourself intentionally, e.g. during email account registration or online service application, analyze how tracking is done on the internet, e.g. using cookies, web bugs, and java scripts, and discuss various arguments on privacy issues and preventive measures
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