subject: Network Marketing and MLM - Are You Using Twitter As a Marketing Tool? [print this page] Network Marketing and MLM - Are You Using Twitter As a Marketing Tool?
What is Twitter?
There are a couple of different ways that you can understand the basic concept behind Twitter. First is to know the original service, as envisioned by co-inventors Biz Stone and Evan Williams, which was "friend stalker". They created a new way to know what your friends are doing. Just subscribe to their micro-updates throughout the day and you'd know who they're with, where they are, what they're doing and even what successes or failures they experience. Sounds a little scary doesn't it? Well, yeah. The thing that makes Twitter compelling isn't the ability to help you stalk people, that's for sure. Instead, if I can presume just for a minute that you've gotten involved with Facebook, let me ask you, what's the most compelling part of Facebook?
If you said "keeping track of my friends through their frequent status updates" then you're right about the core utility of Facebook and you have also identified the fundamental idea behind Twitter. Twitter status updates, "tweets", are intended to answer the question "What are you doing?"
Every Twitter user has the ability to send out status update tweets as frequently as desired, and anyone else who desires can subscribe to your twitterstream and follow what you're doing. You, in turn, can also follow them, making it a mutual relationship.
Twitter as a Marketing Tool
Like anything else, you can immediately jump into the Twitter world and start pushing out a marketing message, but it should be no surprise that it won't be a successful strategy. Like every other social media service, Twitter has well-defined views on what spam looks like, and the very Twitter users you want to influence will very quickly stop paying attention to you if you don't contribute something of value to the community.
To be a member of the Twitter world, you need to send out updates with some regularity and the majority of them have to be non-self-serving. After all, how interesting would a celebrity interview be if every answer was about how wonderful they were as an actor?
It's the intimate, small details of their lives that are far more compelling, the "what's it like to play tennis with Steven Seagal?" or "is George Lucas really a good chess player?" trivia that humanizes people and makes them engaging. And so
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