subject: Using Autoresponder Messages To Keep In Touch With People [print this page] Using Autoresponder Messages To Keep In Touch With People
If you've been on the internet for any length of time, chances are that you'll have received at least your fair share of autoresponder messages. These are pre-written emails that get sent out sequentially at pre-determined intervals.
Autoresponder messages are a great way to deliver an email course about a subject - your email subscribers always start the course on day one, no matter when they actually join you, and they always get the next autoresponder messages at the times you think are best. It's a great way to correspond with lots of people without having to remember send each individual message by hand.
Another bonus of using autoresponder messages is that you can send out a "broadcast" message to your entire list from time to time. So when important or time sensitive news comes out, you can use your email list software to send the message to everyone without them having to wait for it to come up in sequence.
Because of the increase in anti-spam regulation, it's best to send your autoresponder messages via a specialist service. There are several of these available and they take all the day to day worry out of emailing hundreds or even thousands of customers.
Autoresponder services will have regular contact with all the major internet email companies as well as contact with a lot of the smaller ones as well. This will give your autoresponder messages the best chance of arriving at their destination rather than being filtered into spam folders.
Because deliverability of autoresponder messages is their job, these specialist companies will probably charge you to maintain your list with them. This is usually a monthly fee that allows you an unlimited number of messages per subscriber and is charged in "bands" according to the number of people on your email mailing lists.
The fee isn't high when you consider the extra help you're getting with your email correspondence.
Of course, it's up to you to make sure that your autoresponder messages actually get a response from your readers.
You need to make sure that your titles are compelling without coming across as spammy and you need to make the actual content of your autoresponder messages worthwhile for your readers to actually read.
The best advice is to be yourself and write each message as though it was an individual message sent to a friend. That way, your voice will come across in your autoresponder messages and you'll generally get a better response.
